Subtitle: How I Started My Business At Home
>From Scratch Out of A 600 Square Foot Apartment
With a 386 computer and a dot matrix printer...
then grew it into a 6 figure autopiloted income,
discovered the Internet lifestyle is true -- and
travelled the world.
By Marlon Sanders
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If you're reading this article, you're probably
not a customer of mine yet.
My customers who have bought in the past 6 months
and are
So you wanna start from scratch and stick some
dough in your bank account.
Hey, I don't blame ya. You got bills to pay,
a retirement to worry about. A mortgage payment.
A car payment.
Whew! That doesn't even include kids, gas and clothes.
No wonder you wanna bring in some dough part time and
possibly even full time on the Net.
I started in this business way way way back on AOL
and Compuserve. I'd run a little freebie classified
ad offering a report.
People would email me and I'd hand email them back.
Things weren't very automated back then and they've
thankfully come a very long ways.
But get this: I use the SAME formula today as I did
back then and you can too.
I started out of a tiny 600 square foot apartment,
where I barely had any room for books or courses.
I had a little white wooden press board desk my friend
Kelli gave me.
I had a 386 computer I bought from the Dax mail order
catalog not to mention the dotmatrix computer. I must
say I'm VERY happy to have a faster computer today.
If you can write or you can talk, you might find this is
the perfect business for you.
Now, I'm known as the "King of Step-By-Step Internet Marketing
Training."
So in a minute, I'm going to lay some step-by-step goodness
on you to prove and demonstrate I really AM the King.
So what took me from that tiny 600 square foot apartment
to world travel, highly prestigious speaking engagements
around the world and even to having the organization for
genius folks (Mensa) put one of my products in their
online catalog?
What allowed me to bring in 100's of thousands of dollars
a year like I have for years now while working so little
time in a day it's almost embarrasing? (I consider 30 minutes
to an hour a good day's work).
The answer is what I dubbed many years "The Amazing Formula
That Sells Products Like Crazy."
See, either you trade products for dollars or you trade
time for dollars.
I'd a lot rather trade products, so I can spend MY time the
way I wanna spend it.
Here's my little step-by-step System for doing that:
Step One: Find a group of people who are passionate and
buy lots of stuff, especially expensive stuff.
a. Given the choice of selling to broke people or people
with money, it's better to sell to people with money!
b. Find people who not only spend money but spend it over
and over and over.
Here's an example: Golfers.
Do you golf or know anyone who does? Chances are they
have golf equipment, gloves, ebooks on how to golf, books,
cd's or courses on it, and so forth.
Avid golfers just can't get enough stuff that will help
them golf better! And they're willing to pay good money
to improve their game.
Oh, they buy over and over and over.
Or take my dad.
He builds model airplanes...you know, the kind you fly
on remote control. Talk about an expensive hobby! Those
planes cost $1,000 and $2,000 each for the kits!
And then there are plans you can buy, videos, dvd's --
all kinds of stuff.
Step Two: Look at what the people BUY and spend money on
over and over.
a. All things being equal, it's better to sell 'em something
similar to what they're already buying.
No use reinventing the wheel too much.
b. Study the web sites they go to, blogs they read and the
forums they go to.
(Side note: If you don't have my Promo Dashboard and Product
Dashboard, they show you step by step how to do this. Those
2 are part of what I call my Basics Pack for newbies to get
up and running super quick with a minimum of time spent
trying to figure stuff out. It's the ultimate in step-by-step
simplicity)
Step three: Look at what people buy to START with and then
what they over and over or things they buy that are more
expensive.
We call this the marketing funnel.
Typically, a new customer buys something cheap. Then they buy
things that are more expensive.
You want to have a little funnel of stuff that becomes more
expensive as they go along.
Step four: Create a freebie to get people on your email
list.
I did this way back in the AOL days by running classified
ads. But I had to send the reports or freebies by hand.
Today a thing called an autoresponder does it for you.
(Tip: If you need to save a bundle of money, get this
all in 1 system that includes your affiliate software,
ad trackers and all kinds of other stuff. I recommend
the freebie trial to check it out:
http://www.automateyourwebsite.com
Many famous marketers started with this system)
Step five: Send 2-5 emails a week
Once you get people on your email list, send offers for
affiliate products until you have your own. See, you
can sell OTHER people's products and get a commission
for doing so.
If you want to see what my affiliate program looks like,
just go to getyourprofits.com and you can scope it all
out.
Here's the thing: Even if you only have 10 people on
your email list, you need to start sending emails and
learn how to write emails that get people to click.
That's really key.
My friend John Alanis at womenapproachme.com did that.
And when he had 10 people on his list, one of 'em bought
his $300 product!
He started sending out daily emails and it worked like
a charm. It works for me also and many of my friends.
And I'm pretty sure that if you follow this formula,
it'll work for YOU also.
Now, I like to lead with cheap offers. Usually under
$100 and sometimes under $10. But it really depends on
your list.
There's a method that works gangbusters a lot of
more advanced marketers use called a "dime sale." I'll
tell you about it sometime. So stay tuned.
Step six: Mix in content, entertainment and good stuff
with your promotional emails.
Do NOT send all pitches. Add in links to videos or
podcasts. Or do little articles that have content like
I'm sending you.
Make people WANT to stay on your list and read your
emails.
Step seven: Once people buy, sell 'em more expensive
stuff!
You know, move 'em up your funnel.
That's what I do. Once you buy from me, you move onto
my Alist version of Marlon's Marketing Minute that contains
more advanced information and secrets.
And, of course, I don't just promote my Dashboards in
there. I have coaching programs and other things that
provide really incredible value but do have a bit higher
price tag. Still, my Alist customers get exposed to real
bargains.
All you gotta do to be ON my Alist and get my advanced
ezine issues is buy every six months.
If you don't buy after six months, you revert to my
standard issue you're reading now. Which is STILL the
most content-packed weekly ezine anywhere in Internet
marketing.
Other marketers ONLY send you content during their product
launches. And then they just hammer you with pitch after
pitch for all their JV buddies they only emails to!
I recommend you do what I do.
Regularly create little videos, emails, podcasts or other
forms of content or entertaining things that your customers
will love and send 'em out.
Here's the AUTOPILOT part:
Once you get emails that work, you just stick 'em in your
autoresponder and the sales happen automagically!
This is the greatest feeling in the world.
You'll be so jazzed, pumped and excited when you realize you
don't have to even show up for work and you'll STILL have
sales coming in and money being deposited in your bank
account.
This is what's so freaking awesome about Internet marketing.
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Now, let's summarize my 7-step Gameplan for you:
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Step One: Find a group of people who are passionate and
buy lots of stuff, especially expensive stuff.
Step Two: Look at what the people BUY and spend money on
over and over.
Step three: Look at what people buy to START with and then
what they over and over or things they buy that are more
expensive.
Step four: Create a freebie to get people on your email
list.
Step five: Send 2-5 emails a week
Step six: Mix in content, entertainment and good stuff
with your promotional emails.
Step seven: Once people buy, sell 'em more expensive
stuff!
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Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."
To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe
Check out all my products here:
http://www.getyourprofits.com
(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)
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REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention
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