How Video Is Doubling Conversions

Here are my best thoughts on what's happening with video
right now...today...and how you can use it in your business
to turn more surfers into buyers, increase your customer
value and boost the money you stick in your hip pocket
national bank -- even if you aren't photogenic, don't
look like an actor or actress and aren't all that crazy
about doing video

By Marlon Sanders
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Yesterday I spent several hours on the phone
with Joe Crump.

Joe is a customer from way back in the day.  He
bought Amazing Formula back in 1998 or something
like that and says it's still one of the best things
he's read on writing copy, even though that isn't the
focus of it.

Joe has an amazing business where he sells to a very
crowded market of "how to invest in real estate."
What I love about Joe is he just does his thing and
doesn't feel the need to jump on the speaking circuit
and whore out his list to jv offers he doesn't believe
in.

Here's an example of how he uses video:
http://joecrump.com/trenches/video1.html

Way back in VblogSecrets.com we showed how to create
videos like these.  In fact, Joe's videos are what
inspired me to create Vblog Secrets.

And everything in there we taught still applies.  Joes uses
audio, video, reports.  He does everything from home and
no employees other than family.

Anyway, Joe and I started talking about OTHER ways to use
videos.

I pointed out what I call "The Frank Kern model" where
Frank does slice of life videos where he gets in his
car and goes to a location to shoot a video.


Now, actually, I was the first to use the technique in
this market in the Red Factor videos, if you recall.
But Frank has done a great job of almost branding the
idea.

In one slick video, he drives in an old beat up beach
van BUT shows his super fancy car in the background.
So without SAYING "Hey, I got a hot car," he SHOWS
it.

So I suggested that Joe try the same thing.  Where
he reads an email from a customer who is skeptical.
Then hops in the car and sets out to prove the
skeptic wrong by driving to an investment property
or to interview a student.

My friend Daegan Smith at recruitylikecrazy.com does
a video where he drives to the bank and makes a bank
deposit.

My friend Jason Fladlien recently did a video along
the same lines for his up and coming seminar in Austin.

And just last week, Keith Wellman did a cool video he
put up on Ustream where he got some guys in a room
in comfy chairs and discussed Internet marketing.  I
thought it looked great.

You could just as easily get some testimonials in your
living room or a hotel room and do a similar thing. It's
one of the things I suggested to Joe and I'd recommend
to you also.

Pushbuttonchannel.com shows you how to do stuff like
that on Ustream.  What it does is give you a tool for
setting up your OWN Ustream channel. Cool stuff.

But what if you aren't photogenic or don't look good
on video?

A lot of my customers are over 35 or 40 and up into
their 50's, 60's, 70's.

You might still be able to do video. But maybe you
are shy about it.  If so, there IS a plan B.

That Plan B is to do CAMTASIA or screen capture videos.

>From what I've heard from a few friends, these really
are doubling conversions in the moment.

Now, like anything else, once everybody jumps on the
video bandwagon, the effectiveness WILL decrease.

Now, I still believe strongly in sales letters. And
a Camtasia pitch is just the sales letter on video.

But just as I teach in Promo Dashboard, I believe you
gotta use multiple media.

If you recall, in the past I've had the Starcast (podcast
from Starbucks), botanicast (video from botanical gardens)
and the pizza cast with Santos.

Here are a few I've done to give you a few ideas of
what YOU can do.  I led the market by doing this stuff
back when hardly anyone did it. 

Here are examples:

http://www.pushbuttonletters.com/72hours/star.html

http://www.promodashboard.com/pizzacast/

In the past, I've also done screen videos using
Mr. Stickman.

http://www.designdashboard.com/stickman/

http://www.promotemarlon.com/stickman.html

I've used audio postcards:

audio postcard
http://getitgoing.com/audiopostcard.html

big hitters audio postcard
http://getitgoing.com/bighitters.html

I've done creative sales:
SPOOKY HALLOWEEN SALE
http://www.actiongrid.com/spooky/

We were doing video back in 2004, even though the sound
quality sucks:

VIDEO -- aug 17, 2004
big ticket breakthrough
http://www.actiongrid.com/resellers/breakthrough.html

I've said over and over that Darwin didn't say the smartest
species survived.  He didn't say the fastest or the strongest.

He said that the species who survive are simply the ones
that ADAPT to change.

Personally, I don't like doing audio or video as much as I
like writing. But just like I teach in Promo Dashboard, you
gotta use the full arsenal.

Now, if you're a NEWBIE and you're struggling just to get a
squeeze page up, then probably worrying about video isn't
something you should do.

But if you've already got some things going on and you're
beyond first base, I think you've gotta look at using
video.

Your options are:

1.  Frank Kernesque slice of life videos with a pretty high
production value, which likely means hiring some help shooting
or editing the video.

2.  Doing Joe Crump simple vidoes like I teach in Vblog Secrets.
Almost ANYONE can do these, even if you aren't photogenic.
Just get some decent lighting and a good mike.

3.  Screen capture video can be used by ANYONE.


Best wishes,

Marlon Sanders

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Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."

To get on his killer ezine list, to get cheat sheets and all kinds
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http://www.getyourprofits.com

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