The 7 Critical Steps In Building Your Email List And Sucking Out Maximum Cash In Minimum Time

If you want to cut through the noise, hype and b.s.
and really understand how you get money deposited
into your bank account automatically, and if you
want to avoid screw ups that will cost you an arm
and a leg, I recommend you read this article.

There's something in it for newbies and ALSO
intermediate and even advanced marketers.

Are your autoresponders in order? 

If you're a newbie, an autoresponder is a way to
send out a sequence of emails automatically.

It is the lifeblood of this business.

If you've read the 4-hour work week, you know he talks
about taking "mini-retirements" where you get away
from it all for 1-3 months.

Without autoresponders, that isn't likely to happen.
But if you have your autoresponder ducks in a row,
absolutely you can walk away and have bank deposits
coming in daily.

The autoresponders do all the work for you, so you
can go hang out on the beach or do whatever it is you
want to do.

Here are the basic steps to make automated bank
deposits:

1.  Find your target market

2.  Offer freebies to get 'em on your email list

3.  Send out emails that offer content and also
promote your own products or affiliate products.

4.  Cash the checks

Now, in order to make that happen, your autoresponder
house has to be in order.  Here are the 7 steps to
make it happen.

+++++++++++++++++++++++++++++++++++++++++++++++++++
Step one:  Split test a wide number of name squeeze
pages.
+++++++++++++++++++++++++++++++++++++++++++++++++++

We call pages that get people to fork over their name
and email address in exchange for a freebie a name
squeeze page.

Now, the current "in vogue" thing is to ask for an
email only.  My friend Ryan Deiss is largely responsible
for starting this trend.

And he's right.  Yet, I know of squeeze pages that get
65% of traffic (that is, visitors) sent by affiliates
to join the email list.

And the page asks for first and last name.  And the form
is below the fold of the computer screen, meaning you
have to scroll down the page to find it.

This runs counter to current wisdom.

And it's EXACTLY why you do what we call split testing.
I'll have to write another issue on how you do that with
the minimum hassle.  I'm right now changing up how I do
it in my business to make it simple enough that my virtual
assistants and outsourcers can do it.

When you split test, you try one thing vs. another and see
which one works best. It's how you improve your results.

In the past, I've been using Split Test Accelerator.  But
honestly, I don't take the time to do what's called pure
"Taguchi testing."  So I'm going to simplify and use a
very easy to use program that just rotates pages.

This will make it easier for my outourcers to do the work.
If you're out of the loop, I used the system at:
http://www.outsourceplan.com to hire a filipina who is
doing a lot of our webmaster work for us.

If you're a newbie, don't worry about this stuff.  You'll
learn it from me as you go along.  Or join my Ateam and
get a really fast baptism in it!

+++++++++++++++++++++++++++++++++++++++++++++++++++++
Step two: Your thank you for opting page is critical.
+++++++++++++++++++++++++++++++++++++++++++++++++++++

If you're intermediate or advanced, this is where you
have room for improvement.

I am split testing several pages to get people to click
the confirmation link in their email.

The balance is you want them to click that link but you
do NOT want to detract from your sales letter page.

One thing I'm going to try is a method innovated by
Eben Pagan originally.  You promise them some info
and then take them to a short page that delivers the
info. Then you take them to the sales page.

But to me, that leaves little incentive for them to
click the confirmation link sent by email, since you
just gave them the info you promised.

Still, these are the kinds of things you take 10 min.
to throw up a split test on and see what happens.

Here are things I'm testing:

a.  Video where I walk on the thank you page and
TELL them to go check their email.

ADVANCED TIP:  You need a good webmaster. But the
video where I walk on the page continues to perform
great for me.

b.  A screen capture video where I visually walk them
through hunting down my confirm link and clicking it,
then encouraging them to go back to my sales letter.

c.  A pure screen cap showing them what the email link
I sent looks like.

d.  A giant red back arrow telling them to click back
to the sales letter.

++++++++++++++++++++++++++++++++++++++++++++++
Step three:  Make sure you don't muck up your
tracking codes
++++++++++++++++++++++++++++++++++++++++++++++

I'm guilty of this one.

The program I use to track clicks, actions and sales
requires that you put a little snippet of code on the
outcome page so it can track the action.

When the page loads, it tells the program to COUNT
that as a result or outcome.

Well, the code I have there is totally outdated on
some pages.  I forgot to update it.

If your tracking codes are messed up, everything is
messed up.

Again, if you're a newbie, don't worry about this.
It's actually NOT hard to set these things up if you
have someone SHOW you with a video or screen cap HOW
to do it, just like I do in my line of Dashboard
products.

+++++++++++++++++++++++++++++++++++++++++++++++++++
Step four:  Create a CUSTOM confirmation message
and make sure you try different ones and track the
results
+++++++++++++++++++++++++++++++++++++++++++++++++++

Most autoresponder programs let you customize the
email you send to get people to confirm their email
address.

Pay attention to this and take time to customize
the subject line and the message.

Maybe in another ezine article or on an Ateam call
I'll have time to delve into what I'm split testing
and the results.

Do NOT use the default messages.

+++++++++++++++++++++++++++++++++++++++
Step five:  Add a post confirmation URL
+++++++++++++++++++++++++++++++++++++++

After they click the link you send them via email,
you can send them to any page you want.

This needs to be a SALES pitch, one time offer,
special discount, irresistible offer -- something
that asks for money.

You KNOW you have their attention and you may
never have it again. So bring out your big guns.
You know, make the best offer you can.

ADVANCED TIP: Use a tracking link for your
confirmation URL, so you can split test different
confirmation pages.

++++++++++++++++++++++++++++++++++++++++++
Step six:  Watch out for "forbidden words"
++++++++++++++++++++++++++++++++++++++++++

You want to keep a close eye on all your numbers
because these are your lifeblood.

I found out that one of the reasons my confirmation
rate wasn't as good as I wanted recently is that
the rules about email filters had changed and I was
using a "forbidden" word in my email confirmation.

I can't even print the word here or you wouldn't
get this email.

++++++++++++++++++++++++++++++++++++++++++
Step seven:  Measure everything vs. sales
++++++++++++++++++++++++++++++++++++++++++

Nothing is in isolation.

So if you have 1,000 people join your email list but
only 15 confirm their subscription, that isn't so
hot.

If you have 1,000 people join your email list but
you do that to the detriment of people reading your
sales letter and buying, that isn't great either.

The bottom line is sales.

But the number of people you're adding to your list
and how you cultivate them by email is a leading indicator
of what your future sales WILL be.

Nothing exists in isolation.

NEWBIE TIPS

If you're brand new, then what you want to do is just
get started with something simple and basic.

Then you follow the rule of cani -- constant and never
ending improvement.

But you can't improve on what you don't have.

So get something simple and easy up and running.  Just
get a subscription form of any kind THERE.

Then improve on it.

I suggest you work on these things daily, even if it's
only for 10 minutes.  Just by doing little tweaks every
day, you'll improve over time.

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

How To Make It Through The Night Of Uncertainty

How To Make It Through The Night Of Uncertainty -- Those
Times When It Isn't Working, When You Doubt Yourself, When
You Wonder If It'll Ever Come Together For You.

A message of encouragement if you feel uncertain, doubt if
what you're doing will be successful or sometimes feel like
you're on the wrong track

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
By Marlon Sanders

Hello,

Marlon here.

If you're tired of having smoke blown at, through, under and
up every part of your clothing and anatomy, then maybe this
article will be refreshing to you.

I'd like to talk to you about what I call...

"The Night Of Uncertainty"

When you go to learn Internet marketing, you experience
a variety of times and days.

What I mean is, you have those moments where the sun is shining.
Everything looks like it's working.  Everything is all hunky
dory, as we'd say in the state of Oklahama where I'm from.

You wake up. 

The light seems brigher. There's a bounce in your step.  It's
all good.

But life has its ups and downs and so does marketing.

There's also this period you go through at times where what you
thought was working isn't.  Where you're going through a learning
curve.  You put in time and effort and do NOT get the payoff.

Most people quit at that point.

It's the "night time" of marketing.  And night precedes day.

Before things work, they don't work.

It's all part of the learning curve.  And the hardest thing about
it is during the night, you doubt yourself and what you're doing.
You doubt if it'll ever work.  You doubt if your time, money and
effort are well invested or not.

It's one of the reasons I teach and preach to spend a big chunk
of your time, money and energy learning marketing methods that
will benefit you in ALL of life, and not just in an Internet
business.

It's hard to make it through the nights of business.  Everything
seems black.  What you thought was working isn't.  You've expended
all this effort and the payoff didn't come.

The doubt. The indecision.  The hurt.  The pain.

The only thing you have to go on is your hope and your belief.
Sure, there are the successes of others. But there's always a
reason those don't apply to you.

So in the nights of business, you're often there alone.

Anthony Robbins said with great eloquence that life is an interaction
between pain and pleasure.  People will do more to avoid pain than to
gain pleasure.

So the trick is to make it through the nights of business, so your
days can outnumber your nights.

I've been lucky in business. Because I've had a lot more days than
nights.  But here are some tips on how to get through the night and
make it to the morning.

Tip 1:  Keep stacking your know how

The first thing you do is keep stacking your know how.  There's a
price tag on success.  And in today's world, a significant chunk
of that price tag is information.

Tip 2:  Stop weeping over the know how you bought that didn't help

Not all know how you purchase will help you. I probably buy 10 things
to find 1 that really helps me.  Yes, sometimes that isn't cheap.
But it's a lot cheaper than the school of hard knocks.

Tip 3:  Have a propensity for taking action and turning know how
into skill

Knowing HOW to do something has no value if you don't practice.
You have to put your know how into action. That is how you turn
know how into skill.

You best learn what you DO and mess up on.  You can read theory
all day.  Anyone can be a keyboard jockey on an Internet marketing
forum and have all the right answers.

But the Game is played in the streets of experience.  And you learn
best by doing.  Then, when something doesn't work, you go back to
your info products, back to your ebooks, back to your forums and
find out why.  Then you go DO again.

Tip 4:  When the chips are down, find your sticking point and
blast through it.

A lot of times it's just practice.  It's a learning curve.  You simply
need more reps, more repetition, to increase your skill level.

Your SP (sticking point) may be that you don't feel confident enough
to create your own info product.  Or you aren't comfortable doing 12-
product surveys.  Or you can't come up with product ideas.  Or you
don't know how to position products.

Whatever your SP is, FOCUS on that and get through it and over it, even
if you muck up everything else in the time being.

Tip 5:  Keep adding action to your know how

You want to increase your know how. And you want to increase the percent
of your know how you turn into action.

Look at it this way:  You are building your ARSENAL.  If you aren't
winning the battle, you need more weapons in your arsenal deployed
into the field.

Add more know how, more weapons.  Deploy more weapons into the field,
into action.

Tip 6:  In any system, there is only ONE weakest link. 

Find your weakest link and bolster it.

I've known great triumphs in business.  I've travelled the world.
I've met the most amazing, incredible, wonderful people.

I legitimately work less than just about anyone in this business
(with the help of talented team members over the years.)

I've also had a few nights that were hard to get through.  I mean
nights that were long and painful. When I barely had a penny to my
name.  And when I hardly knew enough to know what it was I didn't
know.

I remember when I thought, "How could anyone DARE charge $100 for an
info product?"  ... Because I never could envision myself having
$100 to buy it.

In the "nights of uncertainty" it seems like you have learned and
worked, done and applied, and you STILL aren't getting the results
you want.  You wonder if maybe somehow it just won't work for YOU.

You wonder if maybe the "other people" are somehow special and have
a magical wand you don't possess.  You blame yourself.  You feel
angry at yourself.  You feel hurt.  You feel disapointed.

I've been there.  I've felt the bitter sting of hopes and dreams
that seemed like a rainbow I'd never touch.  I've broken more things
in my life than I've fixed.  More things have NOT worked than have
worked.

That's called the "night of uncertainty."  It's part of life and
business.

And you wanna know what?  Anyone who has made it over a long period
of time in business will tell you the same. And anyone who doesn't
either isn't being honest or hasn't tried many things.

You always hear about the days.  You seldom hear about the nights.
They aren't sexy. They aren't fun. They aren't enjoyable to talk
about.

But life is a combination of pain and pleasure. I'm NOT here to pull
the wool over your eyes. Or pretend it's all fun and games.

What I CAN tell you is if you follow my 6 steps above, you'll make
it through the nights of business and the sun will rise again.

The answer is really simple:  You gotta get BETTER at your Game.
That's it. That's the miraculous answer.

You gotta get BETTER at knowing how to target an audience, come
up with product ideas, do 12-product surveys, create info
products, do upsells, do back ends, pimp your affiliate program.

If you compare YOUR Game to the Game of highly successful people,
you'll find out their Game is better.  They have more tools in
their woodshed.  They have more know how. They execute better.

The answer is to keep getting know how and keep applying it.
Keep adding tools. Keep sharpening your weapons.

And somewhere along the way, you WILL get lucky.  Luck is when
opportunity meets preparation.

I personally went through my own nights of uncertainty when I
got started in this business.

I remember buying deodorant with all pennies.  I remember running
ads that bombed.  I remember things NOT working.  I remember
creating products and piling them up in my garage before I went
digital.

I remember it all.

There is a light on the other side.

You know, since 1994 I've used a simple, basic marketing formula
that I teach in Amazing Formula.

You target a hungry marketing with money to spend. You find out
what they want to buy. You create freebies they want in exchange
for getting your email list. You send emails and sell things.
And you drive traffic, especially with your own affiliate program.
You turn every customer into an evangelist.

That formula works. And if you follow it, you'll get through your
night of uncertainty.

You find out what people ARE buying.

Then you give 'em a good reason to buy from you.

It really is a simple process at heart.

And the END RESULT is that you can literally have bank deposits
when you are NOT working.

Why?

Because you find the things that work, the emails and the
promotions and you load them up in your autoresponder.
All NEW folks go into that series of emails PROVEN to work.

And it brings in money like a cash cow on veritable autopilot.
THAT is what buys you freedom.

Marlon Sanders

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

How Video Is Doubling Conversions

Here are my best thoughts on what's happening with video
right now...today...and how you can use it in your business
to turn more surfers into buyers, increase your customer
value and boost the money you stick in your hip pocket
national bank -- even if you aren't photogenic, don't
look like an actor or actress and aren't all that crazy
about doing video

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Yesterday I spent several hours on the phone
with Joe Crump.

Joe is a customer from way back in the day.  He
bought Amazing Formula back in 1998 or something
like that and says it's still one of the best things
he's read on writing copy, even though that isn't the
focus of it.

Joe has an amazing business where he sells to a very
crowded market of "how to invest in real estate."
What I love about Joe is he just does his thing and
doesn't feel the need to jump on the speaking circuit
and whore out his list to jv offers he doesn't believe
in.

Here's an example of how he uses video:
http://joecrump.com/trenches/video1.html

Way back in VblogSecrets.com we showed how to create
videos like these.  In fact, Joe's videos are what
inspired me to create Vblog Secrets.

And everything in there we taught still applies.  Joes uses
audio, video, reports.  He does everything from home and
no employees other than family.

Anyway, Joe and I started talking about OTHER ways to use
videos.

I pointed out what I call "The Frank Kern model" where
Frank does slice of life videos where he gets in his
car and goes to a location to shoot a video.


Now, actually, I was the first to use the technique in
this market in the Red Factor videos, if you recall.
But Frank has done a great job of almost branding the
idea.

In one slick video, he drives in an old beat up beach
van BUT shows his super fancy car in the background.
So without SAYING "Hey, I got a hot car," he SHOWS
it.

So I suggested that Joe try the same thing.  Where
he reads an email from a customer who is skeptical.
Then hops in the car and sets out to prove the
skeptic wrong by driving to an investment property
or to interview a student.

My friend Daegan Smith at recruitylikecrazy.com does
a video where he drives to the bank and makes a bank
deposit.

My friend Jason Fladlien recently did a video along
the same lines for his up and coming seminar in Austin.

And just last week, Keith Wellman did a cool video he
put up on Ustream where he got some guys in a room
in comfy chairs and discussed Internet marketing.  I
thought it looked great.

You could just as easily get some testimonials in your
living room or a hotel room and do a similar thing. It's
one of the things I suggested to Joe and I'd recommend
to you also.

Pushbuttonchannel.com shows you how to do stuff like
that on Ustream.  What it does is give you a tool for
setting up your OWN Ustream channel. Cool stuff.

But what if you aren't photogenic or don't look good
on video?

A lot of my customers are over 35 or 40 and up into
their 50's, 60's, 70's.

You might still be able to do video. But maybe you
are shy about it.  If so, there IS a plan B.

That Plan B is to do CAMTASIA or screen capture videos.

>From what I've heard from a few friends, these really
are doubling conversions in the moment.

Now, like anything else, once everybody jumps on the
video bandwagon, the effectiveness WILL decrease.

Now, I still believe strongly in sales letters. And
a Camtasia pitch is just the sales letter on video.

But just as I teach in Promo Dashboard, I believe you
gotta use multiple media.

If you recall, in the past I've had the Starcast (podcast
from Starbucks), botanicast (video from botanical gardens)
and the pizza cast with Santos.

Here are a few I've done to give you a few ideas of
what YOU can do.  I led the market by doing this stuff
back when hardly anyone did it. 

Here are examples:

http://www.pushbuttonletters.com/72hours/star.html

http://www.promodashboard.com/pizzacast/

In the past, I've also done screen videos using
Mr. Stickman.

http://www.designdashboard.com/stickman/

http://www.promotemarlon.com/stickman.html

I've used audio postcards:

audio postcard
http://getitgoing.com/audiopostcard.html

big hitters audio postcard
http://getitgoing.com/bighitters.html

I've done creative sales:
SPOOKY HALLOWEEN SALE
http://www.actiongrid.com/spooky/

We were doing video back in 2004, even though the sound
quality sucks:

VIDEO -- aug 17, 2004
big ticket breakthrough
http://www.actiongrid.com/resellers/breakthrough.html

I've said over and over that Darwin didn't say the smartest
species survived.  He didn't say the fastest or the strongest.

He said that the species who survive are simply the ones
that ADAPT to change.

Personally, I don't like doing audio or video as much as I
like writing. But just like I teach in Promo Dashboard, you
gotta use the full arsenal.

Now, if you're a NEWBIE and you're struggling just to get a
squeeze page up, then probably worrying about video isn't
something you should do.

But if you've already got some things going on and you're
beyond first base, I think you've gotta look at using
video.

Your options are:

1.  Frank Kernesque slice of life videos with a pretty high
production value, which likely means hiring some help shooting
or editing the video.

2.  Doing Joe Crump simple vidoes like I teach in Vblog Secrets.
Almost ANYONE can do these, even if you aren't photogenic.
Just get some decent lighting and a good mike.

3.  Screen capture video can be used by ANYONE.


Best wishes,

Marlon Sanders

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Newbies Step-By-Step From Scratch Gameplan To Build a True Semi-Auto Piloted Internet Business (Or Even An Empire)

Subtitle:  How I Started My Business At Home
>From Scratch Out of A 600 Square Foot Apartment
With a 386 computer and a dot matrix printer...
then grew it into a 6 figure autopiloted income,
discovered the Internet lifestyle is true -- and
travelled the world.

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
If you're reading this article, you're probably
not a customer of mine yet.

My customers who have bought in the past 6 months
and are

So you wanna start from scratch and stick some
dough in your bank account.

Hey, I don't blame ya.  You got bills to pay,
a retirement to worry about.  A mortgage payment.
A car payment.

Whew!  That doesn't even include kids, gas and clothes.
No wonder you wanna bring in some dough part time and
possibly even full time on the Net.

I started in this business way way way back on AOL
and Compuserve.  I'd run a little freebie classified
ad offering a report.

People would email me and I'd hand email them back.
Things weren't very automated back then and they've
thankfully come a very long ways.

But get this:  I use the SAME formula today as I did
back then and you can too.

I started out of a tiny 600 square foot apartment,
where I barely had any room for books or courses.
I had a little white wooden press board desk my friend
Kelli gave me.

I had a 386 computer I bought from the Dax mail order
catalog not to mention the dotmatrix computer.  I must
say  I'm VERY happy to have a faster computer today.

If you can write or you can talk, you might find this is
the perfect business for you.

Now, I'm known as the "King of Step-By-Step Internet Marketing
Training."

So in a minute, I'm going to lay some step-by-step goodness
on you to prove and demonstrate I really AM the King.

So what took me from that tiny 600 square foot apartment
to world travel, highly prestigious speaking engagements
around the world and even to having the organization for
genius folks (Mensa) put one of my products in their
online catalog?

What allowed me to bring in 100's of thousands of dollars
a year like I have for years now while working so little
time in a day it's almost embarrasing? (I consider 30 minutes
to an hour a good day's work).

The answer is what I dubbed many years "The Amazing Formula
That Sells Products Like Crazy."

See, either you trade products for dollars or you trade
time for dollars.

I'd a lot rather trade products, so I can spend MY time the
way I wanna spend it.

Here's my little step-by-step System for doing that:

Step One:  Find a group of people who are passionate and
buy lots of stuff, especially expensive stuff.

a.  Given the choice of selling to broke people or people
with money, it's better to sell to people with money!

b.  Find people who not only spend money but spend it over
and over and over.

Here's an example:  Golfers.

Do you golf or know anyone who does?  Chances are they
have golf equipment, gloves, ebooks on how to golf, books,
cd's or courses on it, and so forth.

Avid golfers just can't get enough stuff that will help
them golf better!  And they're willing to pay good money
to improve their game.

Oh, they buy over and over and over.

Or take my dad.

He builds model airplanes...you know, the kind you fly
on remote control.  Talk about an expensive hobby!  Those
planes cost $1,000 and $2,000 each for the kits!

And then there are plans you can buy, videos, dvd's --
all kinds of stuff.

Step Two:  Look at what the people BUY and spend money on
over and over.

a.  All things being equal, it's better to sell 'em something
similar to what they're already buying.

No use reinventing the wheel too much.

b.  Study the web sites they go to, blogs they read and the
forums they go to.

(Side note:  If you don't have my Promo Dashboard and Product
Dashboard, they show you step by step how to do this.  Those
2 are part of what I call my Basics Pack for newbies to get
up and running super quick with a minimum of time spent
trying to figure stuff out.  It's the ultimate in step-by-step
simplicity)

Step three:  Look at what people buy to START with and then
what they over and over or things they buy that are more
expensive.

We call this the marketing funnel.

Typically, a new customer buys something cheap. Then they buy
things that are more expensive.

You want to have a little funnel of stuff that becomes more
expensive as they go along.

Step four:  Create a freebie to get people on your email
list.

I did this way back in the AOL days by running classified
ads. But I had to send the reports or freebies by hand. 
Today a thing called an autoresponder does it for you.

(Tip:  If you need to save a bundle of money, get this
all in 1 system that includes your affiliate software,
ad trackers and all kinds of other stuff. I recommend
the freebie trial to check it out:
http://www.automateyourwebsite.com
Many famous marketers started with this system)

Step five:  Send 2-5 emails a week

Once you get people on your email list, send offers for
affiliate products until you have your own.  See, you
can sell OTHER people's products and get a commission
for doing so.

If you want to see what my affiliate program looks like,
just go to getyourprofits.com and you can scope it all
out.

Here's the thing:  Even if you only have 10 people on
your email list, you need to start sending emails and
learn how to write emails that get people to click.

That's really key.

My friend John Alanis at womenapproachme.com did that.
And when he had 10 people on his list, one of 'em bought
his $300 product!

He started sending out daily emails and it worked like
a charm.  It works for me also and many of my friends.
And I'm pretty sure that if you follow this formula,
it'll work for YOU also.

Now, I like to lead with cheap offers.  Usually under
$100 and sometimes under $10. But it really depends on
your list.

There's a method that works gangbusters a lot of
more advanced marketers use called a "dime sale." I'll
tell you about it sometime. So stay tuned.

Step six:  Mix in content, entertainment and good stuff
with your promotional emails.

Do NOT send all pitches.  Add in links to videos or
podcasts. Or do little articles that have content like
I'm sending you.

Make people WANT to stay on your list and read your
emails.

Step seven:  Once people buy, sell 'em more expensive
stuff! 

You know, move 'em up your funnel.

That's what I do.  Once you buy from me, you move onto
my Alist version of Marlon's Marketing Minute that contains
more advanced information and secrets.

And, of course, I don't just promote my Dashboards in
there. I have coaching programs and other things that
provide really incredible value but do have a bit higher
price tag. Still, my Alist customers get exposed to real
bargains.

All you gotta do to be ON my Alist and get my advanced
ezine issues is buy every six months.

If you don't buy after six months, you revert to my
standard issue you're reading now.  Which is STILL the
most content-packed weekly ezine anywhere in Internet
marketing.

Other marketers ONLY send you content during their product
launches.  And then they just hammer you with pitch after
pitch for all their JV buddies they only emails to!

I recommend you do what I do. 

Regularly create little videos, emails, podcasts or other
forms of content or entertaining things that your customers
will love and send 'em out.

Here's the AUTOPILOT part:

Once you get emails that work, you just stick 'em in your
autoresponder and the sales happen automagically!

This is the greatest feeling in the world.

You'll be so jazzed, pumped and excited when you realize you
don't have to even show up for work and you'll STILL have
sales coming in and money being deposited in your bank
account.

This is what's so freaking awesome about Internet marketing.

=========================================
Now, let's summarize my 7-step Gameplan for you:
=========================================
Step One:  Find a group of people who are passionate and
buy lots of stuff, especially expensive stuff.

Step Two:  Look at what the people BUY and spend money on
over and over.

Step three:  Look at what people buy to START with and then
what they over and over or things they buy that are more
expensive.

Step four:  Create a freebie to get people on your email
list.

Step five:  Send 2-5 emails a week

Step six:  Mix in content, entertainment and good stuff
with your promotional emails.

Step seven:  Once people buy, sell 'em more expensive
stuff!

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

How To Break The $10,000 Sales Barrier, Take Things To The Next Level, Get Things On Auto Pilot And Discover The Internet Lifestyle Is Alive and Wel

"How to Break The $10,000 Sales Barrier,
Take Things To The Next Level, Get Things On
Auto Pilot And Discover The Internet Lifestyle
Is Alive and Well In Spite of Naysayers"

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

It's exciting to see those first sales come in online.

I'll never forget.

I lived out of a 600 square foot apartment. Anthony
Robbins and I would have been tight back then. Actually,
though, I was quite proud of where I lived at the time.

I had a little white, wooden desk my friend Kelli had
given me.

I started out pre-www on AOL and Compuserve. I've told
some of those stories elsewhere. You didn't have affiliate
programs back then but you did have "dropship"
arrangements where people would dropship books for you.

Anyway, the FIRST time I broke the $10,000 a year barrier
was when I was buying ads in these little freebie penny
shopper newspapers with classified ads in them.

People would call from the ad into an answering machine.
You didn't have voice mail then. So I ran 4 or 5 answering
machines with the sales pitch and an offer to send the
book C.O.D.

I ran ads in 72 cities and grossed $12,000 or more.

I had no back end or repeat business, although I did try
sending along a catalog. It just wasn't related enough to
make sales.

The lessons I learned were:

1. You have to promote in volume.

You need a lot of ads out there. Or resellers and
affiliate running ads. Emails being sent out to lists. Or
links on web sites. You need quite a bit of SOMETHING
working on your behalf.

2. You need a back end related to the front end

My initial sale (front end) was about buying cars dirt
cheap. That would have made for a logical back end. So
here's what's fascinating about that.

The late, great Corey Rudl sold $500,000 a year or
something like that of his car secrets book. And he
devised an email he sent 4 days after the sale
automagically that referred people to a few resources.

He made quite a bit of money on that follow up email.

It's my belief that Corey created the demand for what
later became known as autoresponders. They didn't exist at
the time. Corey had custom programming that would send
that email 4 days after the sale.

But when people read his course, everyone wanted to do it.

Thus, autoresponders were born.

The point here is that Corey experimented and found
something AFTER the initial sale that people WOULD buy and
it amounted to quite a bit of money.

My little $12,000 a year business would have been a
$50,000 or $100,000 a year business if I had a few things
that sold on the back end.

Here's a really FASCINATING idea to test out that I heard
on a seminar from Agora master marketer Porter Stansberry.
Porter says to sell people on the back end more of what
they just bought.

In other words, the ONLY thing you know they want to buy
is what they just bought. So sell 'em more of the same,
just at a higher price with more value.

That's something I've never experimented with. Not in that
precise manner.

Now, since I am the King of Step-By-Step Internet
marketing with all my Dashboards and so forth, it'd just
be wrong to not give you a step-by-step gameplan for going
beyond $10,000 in sales.

==================================
Marlon's Step-By-Step
Gameplan To Break $10,000 In Sales
==================================

1. Think in terms of multiples

I ran ads in 72 cities. Not one city.

I have thousands of resellers. Not one reseller.

Now, since $10,000 isn't that much money, you probably
only need 5-10 decent affiliates promoting for you.

2. Get a front-end product that converts

Your affiliates (the best traffic source) are going to
need a product to promote that sells better than ice in
100+ temperatures.

The way you GET your offer to that point is by split
testing. To start with, you can use Google Website
Optimizer to do your testing. When you get more
sophisticated you can do true Taguchi testing, which is an
advanced topic for another day.

If your offer doesn't convert well, you have a few
options:

a. Try juicing up the offer

-- Add new or different bonuses -- Experiment with your
deadlines and scarcity -- Try a different guarantee

b. Try a new product

Dead ducks don't quack.

3. Test the living daylights out of your front-end email
sequence

People go to your squeeze page and fork over their email
and possibly their name and email. The current trend is to
ask for email only, since at the moment this gives your
squeeze page success rate a significant bump.

The idea is that you're going to turn that autoresponder
series into what the oldtimers called a "greased chute."
You know, people enter your series and you pull out EVERY
trick in the book to get 'em to buy.

You know, you got flying pigs, dancing cows, offers that
make the eyeballs pop. That sort of thing. This isn't a
time to be subtle about your USP, your credibility or
other things.

4. Don't just hammer. Mix in content.

Some people would disagree with this point. They feel it's
best to send all offers and no content.

Based on my current experience, I recommend mixing in a
good dose of content or quasi content because you'll
extend the period of time in which people read your
emails.

The question is whether you mix in true content or the
illusion of content. Do you tell Matt Furey style stories?
Do you do your best imitation of John Alanis? Or do you
send "what to do" but not "how to do it" emails?

I mix in good content.

But this is open for experimentation.

By the way, if you don't know who Matt Furey is or John
Alanis, you've not been reading my ezine long and enough
and you don't own enough of my products! Or you'd know who
they are.

So just hang in there and I'll get you up to speed.

5. Get at least one back-end offer that converts.

You're going to need at least one solid back-end offer.
You've got to find a way to make it convert. That might
mean doing webinars or teleseminars, either live or
pre-recorded.

It might mean a really long sales letter. In spite of the
common myth that people don't read long letters, they DO
if they're buyers. And do you really care about the non
buyers?

If they aren't in the market for a more extensive solution
to their problem or want, they aren't going to read the
copy. If they are, they probably will.

6. Look at the back-end offers successfully promoted by
competitors for ideas.

What do they sell? How do they sell it? What are the price
points? You don't need to reinvent the wheel on this. Do
what you know works and put your own spin on it.

-- Do they have a continuity, membership-type program? --
Do they sell a workshop, seminar or some other form of big
ticket? -- How do they sell it?

These are things inquiring minds wanna know.

7. Run the numbers

Let's see, you need to sell 100 products at $100 to bring
in $10,000. That is 8.33 products a month and 2 products a
week.

Just having your offer on ONE marketer's thank you page
could give you those numbers, or better.

After you get those 100 sales, look at making 100 in 6
months, 3 months or a month by duplicating what already
worked for you.

Now, you need to get 10% of those 100 buyers to upgrade to
a $300-$500 something or the other. $500 x 10 = $5,000.

Then get one or two of those to spend $2,000 for another
$4,000.

8, Stop pre-judging and ACT

One of the biggest obstacles you'll have is the paralysis
of analysis and just analyzing everything to DEATH! What
you need is more action and less analysis.

Analysis is great. But those who take action rule the
world. Get busy. Create products. Promote. And make bank.

THEN put it on autopilot. See, you put the whole sequence
in the autoresponder and kick back in the Bahamas. Highly
credible naysayers will TRY to convince you the Internet
lifestyle is b.s.

But realize that they have their own agenda, products,
courses and programs to sell.

Autoresponder marketing worked soon as Corey Rudl invented
the basis for it and it STILL works on auto pilot today,
just like it did back then. We all owe more to Corey
Freaking Rudl than hardly anyone knows.

Gurus today don't even know that because they weren't in
the Game back then. They don't know what they don't know.

Follow the above 8 steps and you WILL crack the $10,000
barrier.

Have fun and go do it.

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

How to Escape The Time For Dollars Trap and Follow My Tested, Proven 'Amazing Formula' For Finding Personal Freedom

How to Escape The Time For Dollars Trap and Follow My Tested,
Proven 'Amazing Formula' For Finding Personal Freedom

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

It's a full-blown PDF report available for download with
NOT email required.  This is a straight PDF link:

http://www.TurboProfits.com/tracking/go.php?c=6_13_ezinedown

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Are You Too Busy Earning a Living to Make Any Real Money?

Subtitle:  The wisest man I ever met told me something
I'll never forget

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Joe Karbo wrote this question in a famous ad many years
ago.

Are you too busy earning a living to make any money?

See, Joe was one of the originals to discover the real
secret of the direct response marketing business.

If you're working hard, it means you're trading your time
for dollars. Since there's a limit on your time, there's a
limit on your dollars.

It's the problem I have with the way a LOT of people teach
what they call "Internet marketing." Really, all they do
is trade time for MORE dollars.

Why?

Because they don't really do Internet marketing. They do
sales pitches on webinars, teleseminars and from the
stage. Which is all fine and dandy -- if you know how to
automate it.

But if you're just slaving away trading time for dollars,
even if it's more dollars, you're STILL in the TRAP.

Have you ever wondered why so many gurus and Internet
marketers spring up one day as an overnight success then
just as quickly fade away into oblivion?

That's because they work within the TRAP and have never
discovered how to get OUT of the fundamental time for
dollars trap.

I'm going to be the first to admit there ARE Internet
marketers who put more in the bank month in and out than I
do. Why? Because almost without fail, they're working
really hard for that money.

They're still IN the TRAP.

And here they are pretending to get others out of the trap
when they're still IN it.

Others say that the only way to get out of the TRAP is to
get a big office, lots of overhead and lots of employees.

Since 1996, I ran this business from home. I have a small,
relatively modest office now, and it's 2X or 3X the size I
really need.

It's true that you can work your tail end off and make a
zillion dollars on a launch. But it took 3-6 months of
hard labor before the launch and another 3-6 months AFTER
the launch.

That's nothing but a glorified job.

Every day there's a new Johnny-Come-Lately with glowing
screen caps blaring out massive numbers with some new
method. Now, apart from the questionable legalities of
what is often done, notice how these people also tend to
vanish off the face of the earth after a year or so.

I've been doing my "Amazing Formula" of online marketing
since 1998, and really before then on AOL and Compuserve
using my early beta methods of the Formula.

=======================================
Do You Want Out Of The Trap Of Having
To Trade Your Time For Dollars?
=======================================

Whether you have a "real" job or your home business IS a
job, sucking up all your time, I'm the only person I know
who has proven my "Amazing Formula" for personal freedom,
income and success over time works -- because I've been
LIVING IT since before many "gurus" even knew about
Internet marketing.

Gosh, some of them were 12 years old when I started doing
this full time.

Here are my 7 steps to get out of the time for dollars
trap:

1. You're either at the top of the food chain or the
bottom.

I've been teaching and preaching this since 1998 and
before. See, you either own your own products, software
programs, iphone apps, membership sites and intellectual
property that OTHERS sell.

Or you sell products FOR others.

I'm probably the ONLY person who consistently for years
and years has steadfastly advocated that you get on the
side of the coin where you're the one with the products
that OTHERS sell.

It's cost me money in some ways to teach and preach this.
Why?

Because many of my top affiliates "got it" and went on to
become famous gurus in their own right. In the past, my
top affiliates have included Russ Brunson, Ewen Chia, Mike
Mertz, Kevin Wilke and Matt Gill, Jim Edwards, Yanik
Silver -- and many others.

Now obviously, while I'd LIKE to take credit for their
success, I can't. But I'd like to think that consistently
hammering home my theme over and over of create and sell
your own products has had an influence.

I'm all for being an affiliate to learn the Internet
marketing game. But at some point, you need to climb the
food chain and be on top, not on bottom.

A lady the other day wrote my customer support and asked
what the credibility was behind Amazing Formula. How about
the fact that it was selling $200,000 a year+ before most
gurus were gurus.

I had to chuckle.

How about the fact that many of the top gurus were once my
top affiliates and affiliates for Amazing Formula?

Then on rare occasion someone will say, "Well, what's
Marlon done since Amazing Formula?" This doesn't happen
often. It's more like behind closed doors with a few
insecure, jealous wannabe gurus.

Uhhh, I guess they forget about creating a whole genre of
software with Push Button Letters. They forget I created
the 2-page web site model with Gimme My Money Now. They
forget I created the first product on how to create big
tickets (actiongrid.com).

They forget about our highly innovative Dashboard line,
including Marketing Dashboard, Product Dashboard, Design
Dashboard and Promo Dashboard.

I've innovated so many things in this industry I forget
about half of them. There are some people who think that
the ONLY marketers who are worth anything are those who do
big product launches. But your real players realize that a
LOT of those launches don't NET what they GROSS.

And if you're working your tail end off to DO the launch,
you're STILL in the time for dollars trap!

It's NOT how many people promote your offer.

It's NOT what you gross because after affiliate
commissions, product fulfillment, refunds and chargebacks,
that net often quickly diminishes.

It's NOT about bragging rights to the biggest launch.

It's about the lifestyle. Do you trade time for dollars or
products? Do you wear a watch or don't you?

I laugh about a lot of this stuff because it's so
blatantly obvious to me. You know, I'm at Starbucks
drinking ice tea, shopping at the mall, hanging out
reading in bookstores, talking to friends on the phone,
and doing other things I enjoy while they're slaving away
trying HARD to be this big celebrity.

That's what I call working hard for a living. It's a
well-paying job but still a job.

2. You either trade time for dollars or products

I don't care if your products are Facebook apps, iPhone
apps, membership sites, stuff you sell on ebay, ebooks,
cd's, dvd's, coaching programs, or physically delivered
products.

You still have to trade something for dollars OTHER than
your time.

3. If you're spending all your time selling other people's
products, then you're STILL trading your time for dollars.

Hardly anyone has the guts to be honest about this.
Because the moment you're honest about it, you cut your
own throat a bit.

Why? Because basically I'm telling my own resellers that
ultimately they're best served by creating their own
products and affiliate base. So I'm in the business of
making my affiliates very successful but at some point
they aren't my affiliates any longer.

So many people will gloss over this truth. I choose not
to.

4. Nothing happens until someone sells something

We're in the SALES business. Yes, we get our leads and
prospective buyers mostly on the Internet. Yes, parts of
it are automated. But at the end of the day, this is NOT
some highly complicated business.

We get or create products.

We create sales presentations that show people how it'll
benefit them if they trade their money for our products.

Then we encapsulate those sales presentations in Power
Point videos, podcasts, blog posts, teleseminars,
webinars, stage presentations or sales letters.

It's ALL a sales presentation or sales MESSAGE. Do you get
that? The SAME formula I taught in Amazing Formula back in
1998 or 1999 is the SAME formula that STILL sells like
crazy.

Only difference is, now you can do it in webinars, Youtube
videos, Ustream presentations, podcasts and so forth.

Or, in the case of a product launch, you post it
sequentially to a blog. But it's STILL the same basic
sales process and sequence.

It ALL boils down to a sales message.

And you know what? You'll find out there are ONLY 12 steps
to such a message. And it's easier, faster and simpler to
learn and do than you quite possibly think.

It's more PRACTICE than anything. And if there's any
bugaboo that holds people back in this business it's fear
of practicing at delivering a sales message because it
might not work. Then they'd feel like a failure!

That's got NOTHING to do with it.

If the sales message doesn't work, you change the message
and who you're delivering to. One or both. This isn't
rocket science!

Sheez. See, people have a huge VESTED interest in making
themselves and their processes out to be rocket science
because that substantiates big prices. Which is a great
sales tactic.

But the TRUTH is, you create and deliver sales messages
using a 12-step formula. It works or it doesn't work. If
it doesn't, you change or tweak it. Or find someone else
to deliver the message to.

Where? Wherever they hang out. That's where. You can quote
me on this bit of rocket science here:

You fish where the fish are.

If they don't bite, you change the bait. The message. I
make this HUGELY clear in Amazing Formula. Some people
don't get that. A few. Not a lot. But a few people think
it needs to be all rocket science and stuff with 45,000
flow charts that are really super duper impressive.

Surely it can't be as simple as a 12-step formula, can it?

This is not a complicated business. People make this thing
complex to get people to spend more money. Which isn't a
bad sales tactic. But let's get real here.

We find or create products.

We create sale messages.

We then DELIVER those sales messages via:

a. Email
b. Teleseminars
c. Webinars
d. Sales letters
e. Blog posts
f. Online videos
g. DVD's
h. Power Point
presentations
i. Ustream events
j. 1-on-1 "strategy" sessions

But do I need some whole new sales message because I'm
delivering it via a teleseminar vs. posting it in chunks
on my blog or delivering it in a PDF or series of online
videos?

It's the SAME message!

The delivery vehicle changes. But 90% or more of that
message is the same.

This business is ALL about the sales message.  It's funny that
some people reading this right this very minute will realize
how far they've strayed from the truth.

How they've been sent on a goose chase by people who have a
vested interested in making things complex.

And the question pops into their mind, "How did Marlon freakin'
Sanders find his way back into my life?"

And the answer is that I'm a truth teller.

The answer is that I speak the essence.

We sell things.

We sell things via sales messages.

There's a 12-step proven formula for such messages.

But the delivery changes.

5. Therefore, you need to get good at crafting sales
messages

This is one of the "elephants in the room" you won't hear
a lot of "gurus" talk about. Why? Because most people are
a little bit uncomfortable with or intimidated by the idea
of creating a "sales" message.

I'd rather do blog posts. I'd rather do a webinar. I'd
rather have some automated dealeo that somehow sells
people.

Yes, you CAN automate it. But you STILL have to craft and
create that sales message BEFORE you automate the delivery
OF the message. Do you get that?

Why don't more "gurus" tell you the truth: Internet
marketing is all about selling stuff. It's all about
creating messages that give people reasons to spend their
money and buy stuff?

It cracks me up that people get all pissed off at "gurus"
for selling stuff. What do you THINK they're going to do?
It's ALL about sales.

And if your guru doesn't know how to sell something, you
better find a new guru.

6. Remember that all the real gurus died in World World II

My mentor is Lew Williams. He was personally trained by
one of the greatest old time copywriters Thomas Hall who
Gary Halbert said was also his mentor. I don't know if
Gary ever met Thomas but I do know he read his direct mail
guides.

Lew worked for Thomas and was trained by him. Thomas Hall
sold seminars and consulting for $5,000 and $10,000 way
back in the 50's or 60's.

Lew produced the first seminar E. Joseph Cossman ever
spoke at.

Anyway, Lew taught me from day one that all the real gurus
died in World War II. Robert Collier. Claude Hopkins.
Thomas Hall. John Caples.

These were the real gurus. The real teachers. My friend,
they're all dead and gone. The word "guru" simply means
teacher. We all are a teacher to someone else at some
point in time. That makes us all gurus.

Never put someone else on such a high pedestal that you
think they have some magical powers you don't. They do ONE
thing better than you do:

Convince other people to give them money. A lot of money.

And this IS a skill you can learn. Yes, there ARE secrets
to it. There ARE tricks. But it's NOT something you can't
learn.

7. The single biggest secret of online marketing is simply
learning by doing

You learn to sell by selling. You create or craft a sales
message. You find a way to deliver that message to a
target audience.

If they don't respond, do you cry in your milk, go on
Twitter and bitch at Perry Belcher or whoever your guru
is? Do you go on a forum and proclaim that all the gurus
are lying to you and that Internet marketing doesn't work?

Do you go on blog posts and complain how you're broke and
can you please have the next magical product as a freebie?

NO! You simply craft a new what?

Sales message.

And you see if you can find a way to deliver it to a
little more targeted audience. To a greater percentage of
your target buyers.

You can even TALK to your potential buyers and ASK them
about the sales message. Does it communicate to them or
not?

The legendary Gary Halbert used to say that you knew you
had a BAD sales letter if people complimented you on it.

You knew you had a GREAT sales letter if after reading it
to someone they asked how they could buy that product.

Compliments on your blog, sales letters and web sites mean
NOTHING. The ONLY votes that count are sales.

Now, make no mistake. Over the years I HAVE learned new things
and secrets.  For example, EVERYONE teaches my 12-step formula
for creating sales messages.  But they regurgitate it. They don't
have the ability to create formulas from scratch.

I've created new formulas that make it even faster, simpler and
easier to create sales messages that work.

There ARE new ways to deliver sales messages and putting these in
your arsenal can haul in lots of sales.

There ARE new types of products you can create that have greater
perceived value and are easier to get more bux for.

So this business is dynamic, changing and growing.  I was the FIRST
person to create a product on using Amazon Kindle to get business.
And that just KEEPS growing as they innovate new versions.

This is a great and exciting time to be involved in Internet
marketing.  Just understand WHAT the Game really is and don't let
people pull the wool over your eyes and make it something it's not.

How do you STOP working hard for a living?

You trade products for dollars instead of time.  And you get really
good at selling them using automated systems to DELIVER your well-
crafted sales message.

Years ago the late, great Joe Karbo wrote:  The wisest man I ever
met told me something I'll never forget.  Most people are too busy
earning a living to make any money.

I hope you don't wait too long to discover how true that is. And
how to escape the TRAP and get on the path to freedom.  I don't
consider myself a guru but a guide to light the path and show the
way.

If we see clearly, it is because we stand on the shoulders of the
true gurus. Giants like E. Joseph Cossman, Jerry Buchanan, Thomas
Hall, Gary Halbert, Robert Collier, Dean Dax Duvall, Harvey Brody
and many others I don't have time to mention.  There are even
people like Sheila Danzig and Michael Enlow not to mention Corey
Rudl that we owe more to than almost anyone knows.  I'd add my pal
in there Jonathan Mizel who wrote the first newsletter in print
about online marketing.

If we see clearly today....

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Cheat Sheet For "Now So Newbie" and "Wannabes"

Subtitle:  How to go from where you are to the next level
where the going gets good

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

If you haven't snagged it yet, I have a freebie guide for
newbies at:

http://www.TurboProfits.com/tracking/go.php?c=5_30_newbie

I refer you to that because today's article is NOT for you.
It's for people who have gone beyond the newbie stage and want
to go the next level and the next level beyond that.

Yesterday on Twitter, Karen asked if I could produce a
guide for "not so newbies" and "wannabes." I'm going to
assume you know the basics of building websites, blogs,
market research, optins & aweber, SEO and Social Media.

But you're struggling to get by and working 10-12 hours a
day. Your biggest problem is building a stable, consistent
income.

Let's dive right in:

1. Get really comfortable with producing products and
getting them out the door.

You need to get this down to a checklist. About everything
you need to know is in ProductDashboard.com. But you still
have to DO that process over and over.

When I was a kid, I loved to go to the skate rink. Now,
before you could learn to backwards skate (which was the
really cool thing to do), you had to learn to forward
skate.

And until you're comfortable going around the rink
forward, you're not advised to start working on backwards
skating.

Same way in marketing. Getting products created is
something you should do like breathing. Get comfortable
with it.

2. There are several ways to get products out the door.
Find one or two that work for you.

You can interview people over the phone, transcribe the
interviews and create audio and pdf compilations.

You can do webinars and record them.

You can create Power Point presentations and record audio
with them.

You can write ebooks (don't attempt this unless you're a
fast writer).

3. Master Camtasia, Camstudio or Screen Flow.

These are what you use to record your screen in concert
with audio. Screen Flow works on Macs. Camstudio and
Camtasia are for use on PC's. Camstudio is a freebie
download.

That's right, if you're too broke to spit, you can STILL
create products with Camstudio. Or just do audio
interviews.

4. Get confident

Dan Kennedy is fond of repeating the saying that "in the
land of the blind, the one-eyed man is king."

If you need a dose of good ol' fashioned self confidence,
try listening to Anthony Robbins.

5. You gotta write or talk

There are only two choices here -- either you write or you
talk. If you write, you can always hire someone to turn
your written words into audio and video. If you do audio
or video, you can have it transcribed.

6. Now, once you get comfortable producing products, learn
to SELL them.

If the word "sell," is a potty mouth word for you, the
reframe it as learning to create messages that make people
WANT to buy. Or "helping people make sound buying
decisions."

This is a different learning curve. You've got to get
comfortable learning to sell stuff. You can sell via sales
letters, webinars, teleseminars or podcasts. But sell you
must.

Let me point out something here. These are the things most
newbies focus on: Building websites, blogs, market
research, optins & aweber, SEO and Social Media.

These are all ways to get TRAFFIC to your web site. And
most newbies START as affiliate marketers. And that's a
good thing. You need to know how to get traffic.

But notice there's nothing in that list about learning to
SELL. See, building web sites and blogs and researching
the market, those things all involve NOT selling. They are
just fun little things you piddle around doing on your
computer.

And they're good things to do no doubt.

But do you get paid for building web sites or setting up
Aweber? Do you get paid for building blogs?

As a matter of fact, you don't.

No one gets paid unless and until someone buys something.
In the end, that goes for Adsense clicks also. Because no
one pays for clicks in the long run unless someone buys at
the end of the day.

I do NOT recommend you build your business around adsense.
I recommend you build your business around learning to
SELL STUFF online. That's where the bux are.

Stated differently, the money is in learning to help
people buy now and not later. And learning how to craft
messages that give people really good decisions to want to
do that now.

7. Realize that your time as an affiliate, before you
create your own products, is best spent learning to sell.

Learn to get people on your list then invite them to a
teleseminar or webinar where you pitch a product. Learn to
write great "pre-sell" pages. Have someone interview you
about an idea and then subtly pitch one of your affiliate
products as you talk.

8. The money is learning how to sell

I'm famous for creating the saying, "The Money Is In The
List." I said that in Amazing Formula back in 1998 or
whenever it was. But you've got to learn to SELL to your
list.

That means learning to write emails that sell. Learning to
write words on a page that gets people to buy.

9. Realize that selling is NOT a dirty word.

Some people associate negative things to the word "sell."
If that's you, then realize now that what you're really
doing is helping people make a sound buying decision.

When we use the word "sell," what we're really talking
about is explaining why the value in a product is greater
than the money someone has in their pocket. An why it's in
their best interest to trade that stack of money for the
product today and not next week, month or year.

10. If you learn how to create products and how to sell
but you don't have anyone on your list to email, you still
aren't there yet.

So one of the things you'll want to do is create small
reports, videos, newsletters, pdf's or webinars that you
can offer people as a freebie in exchange for joining your
email list.

If you don't know how to do this, I refer you to
promodashboard.com as a resource.

11. Learn to split test

The way you increase the number of people who join your
email list when they visit your web page and then the
number of people who buy from your presell, sales letter,
audio interview, teleseminar or webinar is by learning to
split test.

You test one sales approach or sales message vs. another
one. And you see which works best.

12. Get really comfortable with writing and sending out
emails

At this point you know how to create products and sell
them. You need to get in the habit of writing emails to
your list at least several times a week, if not daily.

Learn to write subject lines that get your emails opened.
Learn to write and format emails. Learn to create your
tracking links, so you can see what people click on and
how many people buy.

13. Create your automated follow up sales machine

Now you have products to promote, you know how to sell
them, and you know how to send out emails.

Now take the webinars, teleseminars, emails, blog posts,
podcasts, interviews, and pdf's that have worked BEST and
load 'em up in a sequence in your autoresponder, so that
every new subscriber gets a pre-planned sequence of
offers.

Be sure you use your tracking links.

14. Calculate the value of a new list member

Once you have this follow up sequence, you can figure out
how much a new subscriber to your list is worth after 30
days. Now you know how much you can spend to buy traffic.

15. Ramp up your traffic

You can pay people to write articles for you. You can pay
ppc ads. You can buy banners. Once you know the value of a
new subscriber after 90 days, you know how much you can
afford to get that subscriber.

16. Ramp up your affiliate promotions

Once you've mastered your sales machine and have a healthy
worth for every new list member, ramp up your affiliate
recruiting. Now you can go to affiliates and say that
every click they send you should be worth $X.

If you need help setting up your affiliate systems, I've
laid out my whole system at affiliatedashboard.com. If you
have a really lucrative sales process, the affiliates will
come because you're paying their bills for them every time
they send you a click.

17. Learn to sell by speaking

If you haven't already started doing teleseminars and
webinars to pitch larger ticket products, now is the time
to learn.

You're going to need larger ticket back end sales and this
is how you get them. Once you learn to pitch on
teleseminars and webinars, you'll be ready to hit the
speaking circuit.

Bundle up your products into a bigger ticket you can sell.
Or create a series of teleseminars or webinars with high
value. Learn to sell big tickets.

18. Hit the speaking circuit

Now that you have a bigger ticket product that you know
you can sell because you've done it over and over on many
teleseminars and webinars, you're ready to hit the
speaking circuit. It's easy to get speaking slots once
people know you can sell from the stage and aren't boring.

If you've been practicing your webinars and teleseminars,
you've learned how NOT to be boring. If this is a
challenge, join a Toastmasters group.

19. Handling bumps along the way

You're going to run into problems, glitches and obstacles
along the way. Get used to it. That's part of business.

Learn to hire talent and outsource on elance, rentacoder
and the other sites. Find a "go to" technical person to
assist you. Find a "go to" graphics person who can do the
graphics for your web sites.

Struggling with technical things shouldn't be your focus.
Learning to create and sell products should be.

For the record, the money is NOT in the details. The money
is in the list an in learning how to sell. Or, if you
prefer, learning how to get people to buy stuff that's in
their own best interest to buy.

Selling stuff is what pays your bills.

People think they're getting into the web site building
business. It sounds sexy and exciting. It is. But make no
mistake.

What puts large chunks of dollars in your bank account is
selling stuff, whether it's your own products or someone
else's. But eventually, you need to learn to create and
sell your OWN products, webinars, podcasts, seminars and
teleseminars.

20. How to overcome mistakes

Let's say you screw up or make mistakes. So? You thought
you were God? Only God is God. Everyone else makes
mistakes and screws up.

How do you overcome mistakes?

You sell enough stuff and big enough ticket stuff that it
doesn't matter. You create a sales machine, so you have
the room to make mistakes and not suffer.

21. How to find the time

You may say, "But how do I find the time for all of this?"

If you use webinars or teleseminars as the basis for your
product creation, it doesn't take that long.

If you learn to interview people in your products, so that
part or all of the content is theirs, it doesn't take that
long.

You've got to focus on what pays your bills -- learning to
create sales messages that get people to buy then getting
those sales messages in front of the right people.

22. How to get traffic

One of the perennial questions is, "How do I get traffic
to my web site?"

This usually means you're still in the "web site creation"
model. The idea is that your job is to "build web sites."
And somehow by building or assembling lots of web sites,
your bills will get paid. That's OK for newbies just
getting started. You can pay a few bills that way.

But you've been there and done that or you wouldn't be
reading this. So let's get real. You get paid when someone
buys something. Plain and simple.

Getting thousands of people to your web site makes you
zilch.

Would you rather have 1,000 visitors who do NOT buy or ONE
who buys? I'll take the one who buys.

The BEST traffic bar none comes from your affiliates.
Chances are, you've been sucked into the idea of being
someone else's affiliate. And I love affiliates. Affiliate
marketing is a GREAT way to get started in this business.

But the best traffic comes from affiliates. And affiliates
send traffic to the offers that get the most bux per
click. And the secret to getting most bux per click is
split testing and learning to craft super powerful sales
messages.

Nothing happens until someone buys.

And no one buys until someone sells.

Here are your best traffic sources:

a. Getting affiliates to promote your products

b. Article traffic

c. Ezine traffic (from buying ads in ezines)

d. organic seo

e. ppc

f. banners

g. cpa traffic

We could debate the order of some of the above. But you
can write or get written and submit dozens of articles a
week and get traffic that way. You can buy ads.

Here's the thing: It ALL works and pays your bills as long
as you have a SALES MACHINE that follows up and gets
people to buy over and over and over again.

Without a sales machine, not much above will work. As long
as you write the articles yourself, article marketing
will. If you have a sales machine, it ALL works.

23. The bottom line

The thing that separates the newbie from the next level up
is the willingness to create and the willingness to sell.

"But Marlon, what about all these stories of people who
just have these automated systems for building web sites
that magically make bank?"

Here is what I think:

a. It sounds good in theory

A lot of these people give you 2 or 3 examples of sites
they created in a few hours that bring in $30-$100 a day.
But they don't tell you they had to create 10 or 20 to
find those.

The same thing for those super big Adwords campaigns that
make your eyes bug out. They don't tell you they created
100 to find that 1 to give you as an example.

b. The person has a very high skill level

I've seen people who actually DO this. And they have a
very high skill level that few people could match. If
you're a genius, a lot of doors open up to you.

I prefer teaching methods that are within the realm of
realism for someone who is less than genius.

c. The person skews the truth

The pitch doesn't necessarily lie but it omits key facts.

d. The System isn't evergreen and will be "broken" in 6
months or a year.

If you want to build a solid business that will be around
5-10 years later like I've done, learn how to get people
on a list and get 'em to buy stuff.

I'm thinking about doing a new 6-week course that elaborates
on all the above. It would be teleseminars, videos and a
webinar or two for $300 to $500.  I need 12 serious people
to do it.

Post to my blog if you're 100% sure you'd be 1 of the 12:
http://www.marlonsnews.com/?p=262

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

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How A Little Short Guy, Terrified of Selling, Started A Business From Scratch At Home And Made $78 Million

How A Little Short Guy, Terrified of Selling, Started
A Business From Scratch At Home And Made $78 Million

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

"So Marlon, how did you like the swimming pool?" he
asked me.

"Walter, what swimming pool?" I whipped back.

He said, "You open the door in my bedroom and it
goes into a room with an Olympic-sized swimming
pool that belonged to FDR."

FDR stood for Franklin D. Roosevelt, the famed
President that got America out of the great
depression, according to many historians.

Anyway, I opened the little side door in Walter's
bedroom and sure enough.  After you walked through
the spa room, there was another room with this
olympic-sized swimming pool in it.  And you could
see the steps and the rail FDR used to lower
himself out of his wheelchair into the pool.

You know you're doing OK on money when you have an
ex-President's pool in your bedroom.

Walter had built a new house.  So I was staying
in his bedroom in the old one.  My purpose there
was to write sales letters for him.

Back in the day, I charged per page.

Copywriter's today would make fun of charging per
page. 

But they don't get it. 

Back in the day, there were precious FEW copywriters.
You could charge however you wanted.  My fees at the
time were in the top 5% or 10% of all copywriters.
Not that I had a LOT to compete with.

So here was this little short guy.  Walter "Itsy
Bitsy" Hailey.  He started out as a failure in selling
and ended up making 600 million via a few businesses.

His FIRST successful business sold for $78 million,
even though the actual "earnings" of the business were
only a few million.  He always told me he started it at
home from scratch.  Of course, he quickly outgrew his home
and moved to offices and all that jazz.

Why?  Because a really large company stood to make a
small fortune from the lead generation system he'd
assembled.  THAT is how valuable a lead generation
system is.  In essence, this company paid $78 million
for not much more than a lead generation system!

Was it worth it to them?  Sure was.  They stood to
make many more millions from it on a yearly basis.

But all his success boiled down to one thing --
having a SYSTEM for selling stuff, whatever it was.

Notice I didn't just say "being a great sales person."

You don't build billion dollar businesses by selling
everything yourself.  You create a SYSTEM for selling
that's a whole process.

Once you get that System down pat, you can bring in
sales people on salary or commission (or both) to
do the selling for you.

Lead generation on a consistent basis separated Walter
from everyone else.  He created Systems that generated
tons of leads.  All sales people want qualified, warm
leads more than anything else.

If you have warm, qualified leads (interested people)
then the sales people will come.

One time Walter and I took a walk outside his ranch
home up the somewhat steep hill there.  I fired question
after question about his lead generation System.

I could write a book or two on what I learned from
Walter.

But the main thing is that a sales machine does NOT
run without a steady flow of leads.

Here are a few common mistakes people make in putting
together their lead generation System:

1.  Failing to identify the hot buttons of the target
audience.

You can't get people into your marketing funnel unless
and until you know what turns them on.  Walter knew
the hot buttons of his audience inside and out.  This
is step one.

Just as an example, when Walter spoke at conventions
for dentists, he offered a freebie report on a super
hot topic if they'd just give him their business card.
Almost everyone did because he KNEW their hot buttons.

2.  Failing to know in advance the OUTCOME you want
when someone enters your marketing funnel.

Walter had a clearly defined path his prospects would
go through.

Where are they going?  What actions are they going to
take?  How are you going to get them to buy progressively
larger amounts over and over?

3.  Trying once or twice to get people into your marketing
funnel and then giving up.

Success results from testing and tracking a variety of
possibilities over and over.  Walter used inbound sales
people for this.  But in other businesses, he used outside
commission sales people.

4.  Not knowing in advance the "marketing play" you're
running.

Are you targeting people who are underserved?  Overserved?
Non consumers?  Are you playing offense? Flanking moves?
Guerrilla tactics?

5.  Using feast or famine lead generation techniques
that leave you high and dry after "the big event" is over.

Walter lived and breathed lead generation, just as you
should.  You just can't set up too many lead generation
systems.

One thing Walter did in his seminar business for dentists
was tons of public speaking.  This crude lead generation
method takes a lot of work but he did it all the time
because he knew how critical a constant flow of leads was
to that particular business.

6.  Failing to split test many variations of your name
capture "squeeze" page until you get 50% or more to join
your list on a consistent, routine basis.

7.  Failing to have a pre-planned, tested follow up
sequence in place.

Now, that may sound like a daunting task.  But a friend of
mine just totally rebuilt his marketing funnel since January
of this year.  He anticipates doing $70,000 this month, all
from consistent, steady lead generation, without product
launch mania.

He anticipates being able to ramp up his funnel to $100,000
a month within 6 months.  And this guy has been involved
in Internet marketing for only 2 years, more or less.

What's his secret?

Focus on lead generation, Systems and the marketing process.

Just consistent, steady, routine Systems in place.

Who do you want to target?

Why do you want to target them?

Do they have money to buy?

What will you offer them as a freebie to GET them into your
marketing funnel?

What marketing sequence will you follow up with to get them
to buy?

What are YOU focusing on?

Have you been focusing on finding places your target audience
hangs?  Creating offers that get them on your list?  And then
a sales process or sequence that gets them to buy progressively
larger dollar amounts from you?

Some people hesitate to sell larger dollar amounts.

I can tell you from a great deal of personal experience that
people will benefit VERY LITTLE from things they pay little
for.  Psychologically, they don't value or respect the information.

It's why I'll be drastically increasing the price (and value) of
my Ateam calls shortly.  At the stupid cheap price of $37, I can't
even get my members to show up on the calls.

Why?

Flat out I'm charging too little.  You don't value what you don't
pay much for.  You need to realize this and get bold about charging
your customers what your products and services are worth -- without
guilt.


If you don't value what you sell, how is anyone else going to value
it?  I'm NOT saying charge for shoddy products.  It's a given that
you sell quality products and services.

But don't be shy about charging for what you sell.  Of course, you
have to learn the marketing SKILLS that allow you to GET PAID for
the great value you offer.

One of my friends used to sell a seminar.  He had to raise the
price to $5,000 before he could actually get people to DO what they
learned.  Any price less than that and they didn't value the info
enough to actually do it. They just viewed it as something
interesting to think about.

Again, people don't respect and value what they don't pay for.  Mark
it down.  Repeat it as your mantra.  You know that whole thing about
"move the free line?"  Yeah, it's true -- on your initial marketing
funnel.  You gotta do whatever it takes to get people INTO your
funnel.

Once they're there?  Charge 'em.  Seriously.  If you don't "get
that" then you really don't understand how the human brain works and
you've got a lot of learning about marketing, psychology and the
human brain to do.  Now, if you don't care what people do, or if you
don't care if they benefit, then yeah, sell your stuff for a song
and a dance and be done with it.  You won't help that many people
but you'll get lots of compliments on how cheap you are.

So what secret did Walter have others didn't?

1.  He built lead generation machines. 

His Systems generated thousands and thousands of leads from hot,
interested prospective buyers (what we in the biz call "prospects).

2.  He charged a fair but substantial price for what he sold.

There's a saying that the trick to having money is to get people
to buy from you, or something like that.

I think it was Zig Ziglar who said poor sales people have skinny
kids.

3.  Walter had a passion for learning

There's this odd balance between buying information and doing.

If all you do is buy, buy, buy and you never DO, then you're on
the wrong path.

At the same time, you'll find out that Charlie T. Jones spoke
the truth when he said, "Leaders are readers."

You gotta balance learning and doing.  You need BOTH wheels on
your marketing machine.

ACTION STEPS

1.  Find out who you want to target with your offer.

2.  Make an enticing offer to get people into your marketing funnel.

3.  Create a lead generation machine to send lots of people into
that marketing funnel.

4.  Assemble your follow up system to get people to buy from you.

5.  Charge for the value you create. Don't undersell yourself.

6.  Split test the living daylights out of your lead capture page!

7.  Sell progressively higher-priced products with matching greater
value and service.

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://clicks.aweber.com/y/ct/?l=5cJIN&m=KLEU2W.aAkr&b=k5YRIuiWLbvUk7A1iJGjhA and subscribe

Check out all my products here:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KLEU2W.aAkr&b=Xk7R1CHpX8j_894uvK1K7w

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Marlon's 21-Point Product Creation In A Flash Cheat Sheet

Subtitle: How To Get Your Product Out The Door And Avoid
Common Traps and Pitfalls

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Let's say that you've decided to take the plunge and do a
big product launch.

You realize that you need a PRODUCT in order to do a
product launch. So how are you gonna create your product?

Here's my product creation in a flash cheat sheet:

1. My favorite way to create products fast is using audio
interviews. Interview someone else over the phone or have
them interview you. Record and transcribe. Just write out
a list of 10-15 questions in advance, and you're good to
go.

2. You can record your calls using freeconferencecall.com.
But my favorite way is to use Skype and one of the
applications that will record skype calls. There's one for
the PC called "pamela." The one I use on my Mac is called
"instant call recorder."

==>> http://www.pamcorder.com

I believe this is the one I have on my Mac:
==>> http://ecamm.com/mac/callrecorder/req.html

3. For transcription services, try elance.com,
rentacoder.com, getafreelancer.com and odesk.com.

4. Your first job in marketing is to find out if your
product concept or idea will sell. That's why you want to
get a beta version of your product out into the market to
see if anyone will buy it. You can always go back and
tweak it later.

5. Another great way to create info products fast is via
screen capture video. You can use Camtasia or Camstudio
and record slides you create with Microsoft Power Point or
Open Office. Camstudio.org is a freebie.

6. Another twist I've used is to get 3 or 4 of your
buddies, friends or jv partners together and do a product
jointly. Typically, you all own rights to use the product
as you desire.

7. If you hate the sound of your voice, then you have
several options. You can write your products or hire
someone else to do the audio. I've seen people write out
scripts that go with Power Point slides and then have
someone else record the presentation. This is more trouble
but it does work. Alternatively, you can record your
product then have it transcribed. And give the transcript
to a writer who can turn it into a polished report. You
can find writers on getafreelancer.com.

8. There's a balance between getting a product out the
door and meeting a minimum level of professionalism.
You'll know if your product is subpar because your refunds
will go through the roof. If you ummmm and ahhhhhh every
other word, that's probably below the line of
professionalism. If you're editing out every single ummmmm
or ahhhhhhh, you're going overboard the other direction.
Remember, no one at all may by the product. You may not
sell one. So before you try to create the world's greatest
product, first find out if anyone will even buy a beta
version of it.

9. Webinars are a good way to create info products because
they have high perceived value and you can turn them into
DVD products. A lot of people use
http://www.gotowebinar.com for this purpose. My friend Lee
Mcintyre from lee-mcintyre.com is a MASTER at turning
webinars into dvd's.

10. You can sell DVD's online using http://www.kunaki.com.
This is print-on-demand fulfillment. You do NOT need to
print multiple copies using Kunaki.

11. Timebox your product creation. If you're spending
longer than 2-4 weeks to create your first product, you're
likely making a mistake. While my Product Dashboard is a
6-week program, the actual product creation part lasts
only a day or two. The rest of the Dashboard helps you set
up the product delivery, shopping cart and all the other
elements of selling and delivering the product.
http://www.productdashboard.com.

12. The disadvantage of Kunaki is that to my knowledge
they don't print and ship workbooks along with cd's or
dvd's. This means that if you're looking to create a
full-blown home study course, you'll need to find a
product fulfillment company. Your expenses go up because
you'll have to maintain at least a small inventory with
them. If you type "fulfillment" into Google, you'll see a
number of options. I dealt with the issues of creating
bigger ticket info products in ActionGrid.com. If you're
just starting out, I recommend, you stick to Kunaki.com
and work within their parameters.

13. People live under the illusion that all you have to do
is create this incredibly valuable product and customers
will beat your door down. What you find out later is that
it's the PERCEPTION of value more than ACTUAL value that
determines purchases. And what customers perceive as
having value is subject to change. This is what in the
early stages of your business it's advisable to keep your
product creation cycles SHORT. Why? Because you simply
don't know what will or won't sell.

14. Dead ducks don't quack. What this means is that if you
have a product that no one wants to buy, it doesn't matter
how perfect the product is, how flawless the proofreading
is, how beautiful the cover is. You can put make up on it,
dress it up, make it look pretty. But dead ducks don't
quack.

15. I'm a huge advocate of taking your 12 best product
ideas and doing a 12-product survey before you create your
first product. Having said that, it seems everyone gets
stuck at this point. And it's 100X better to get a product
out and marketed than it is to delay things 2 years while
you're trying to find 30 people to take a survey! To me,
if you can't get 30-50 people in your target audience to
take a survey, then you probably can't get them to BUY a
product from you. Still, it's better to get a product out
the door and test marketed than it is to do nothing
because you can't figure out how to get anyone to take
your survey.

16. Beware of writing books. It takes most people six
months to write a book. In that amount of time, you
could've created and marketed 3 teleseminars, 3 webinars,
and 2 to 4 short reports. You could've turned the
teleseminars into CD's, the webinars into DVD's and had
significant sales coming in. You could have test marketed
your ideas to see if people would actually spend money for
them. Books are great publicity vehicles but not good
money vehicles.

17. Your biggest enemy in product creation is the
paralysis of analysis. You'll find out that execution
trumps great ideas. Someone with mediocre ideas and great
execution will make 100X more than the person with world
class ideas and no execution. You can't sell air .... for
long anyway.

18. Worry less about whether or not you have a great idea
and more about whether or not you're going to execute your
idea swiftly and efficiently.

19. Product creation gets easier. The hardest product
you'll ever create is your first. I advocate that you look
at your first few products as practice. This takes the
pressure off coming up with "the perfect product" and
removes the pressure to make it a huge hit.

20. Monitor the questions people ask in their customer
service support tickets. You'll find good product ideas in
the questions that come up over and over.

21. If you can't think of any good product ideas on your
topic, go search Amazon.com. You'll likely find a number
of great ideas there. I often see books with great ideas
but an author with no clue how to sell or market the book.
You can either work out a deal with the author, or simply
use the ideas to stimulate your thinking.

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."

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