I Challenge You

I have a challenge for you today.

Keep reading.

Are You A 5%'er or a 95%'er?

So it's crazy.

I'm sure there will be some heat in the Internet marketing industry
because government agencies will look at IM'ers and say, "Hey,
95% don't make that much, if any."

And that sucks.

But here's what they will NOT be looking at...

The 5% who do WELL are the 5% who actually take consistent action,
and manage to plow through a few obstacles and learning curves.

The good news for YOU is that if you manage to get off the sofa,
sit at your computer and do something OTHER than check your email,
play games and read the news, you're not far away from being in
the 5%.

And it also means that you can pretty easily stand out in a lot of
markets because your competition has all the action-taking muscle
and prowess of a pet rock!

Here's the question:

Are YOU a 5%'er or a 95%'er?

Do you take consistent action, overcome obstacles and tackle
the learning curve it takes to do Camtasia, create a mindmap,
record a screen capture video or do basic html?

Can you manage to talk in a microphone at your computer desk
for 1-3 hours as you record it so you have a product to sell?
Or is that too superhuman a task for you?

That's really the bottom line.

Now I KNOW you may feel you have nothing to talk about.  There
are several cures for that:

1.  You research a topic.

It doesn't take a lot of research on a nice, narrowly defined
topic to know more than most people.

I'll give you an example.

I decided to study the topic of business growth....secrets of
growing a business.

I ordered ALL the books on Amazon.com on the topic. That was
maybe 40 or 50 books.  MOST of them were sheer junk or had
almost no usable ideas.

A few had good ideas that were the rehash of the ideas in a
better book.

There are maybe FIVE good books on the topic in the whole
entire accessible body knowledge of how to grow a business.

FIVE.

So maybe it takes a month to read those 5 books and scan all
the ones that suck.

After a month, you know more about how to grow a business than
99% of small business owners.

And frankly, you know more than most people who have written a
book on the topic. 

Tell me that at that point you can't write u a little mindmap
and talk one to three hours on the topic more intelligently
than most people could.

2.  Sell affiliate products

While I'm a major advocate of creating your own product because
I think it's an accomplishable task with a modicum of effort,
I'll acknowldge that you CAN also just get people on an email
list and send out affiliate offers to start with.

a.  Create an enticing report, screen capture video, PDF or
whatever.

b.  Promote with banners, Google ads, or inbound linking to
organic keyword terms.

c.  Create a squeeze page that squeezes an email address out of
the reader, so that you can follow up with emails.

d.  Follow up with emails about affiliate products.

While there are things not commonly known to others that work,
things we call "secrets," to do the basics is NOT rocket science.

The rocket science is in getting off the sofa and doing something.

I spoke at Unseminar in San Antonio yesterday.

Someone asked me what event or events have I seen that stun me
the most like John Reese's first spectacular day.

I said, "Customers who actually put in the effort to do what I
teach.  When I see THAT, it astounds me!"

So I'm at Unseminar.

The room is full of bright, motivated people who are actually
taking action. It's a positive, energizing, uplifting wonderful
experience to see people who actually "get it."

One guy I met actually quit his truck driving job to do IM.
Not really something I recommend until you have a marketing system
that's working.

Still, the guy really understands what he needs to do and is
committed to doing it.

How refreshing!

Are you a 5%'er or a 95%'er?

The fun, the challenge, the excitement, the glory -- ALL the
good things happen to the 5%'ers while the other 95%'ers all
just sit in amazement wondering "how did that happen?"

So Pat O'Bryan is the mind behind Unseminar.

Pat was a blues musician who traveled the world for many
years.  His songs are STILL getting a lot of playtime in
Europe.  And his royalty check is $350 a month.

He can duplicate that in Internet marketing with very little
effort.

You choose keywords.  Write and submit 10 ariticles a day.
Put up one adsense site a day.

After 1-4 months you have that much coming in. Read the thread
in Warrior Forum I told you about last week if you want to see
how to do that.

Really, it isn't rocket science.  I don't even like Adwords
because you're at the whim of Google. My point is, $350 a month
is 10 bucks a day.

And you need maybe a few successful adsense sites to make that.

You choose keywords with an SOC under 20 using the method I
show on this video:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=L3gQczkGAkr&b=FUisOirKDZrtUoIBb1_AXg

SEO means "strength of competition".  It means the keywords
are relatively easy to ran for.  If you submit 10-20 articles
using those keywords as anchor text in the bio or resource
box,  you'll have enough backlinks to rocket to the top.

See my seo cheat sheet from this past week. Dig it out of
your email box.

Then you need a few pages with 500 words on them and
adsense ads. That's all John does. I sent out an email last
week about that also.

Go BACK to your email, dig and you'll find it also.

I talked to Carl at unseminar yesterday. He actually sets
aside a "Marlon day" where he goes through and reads all
my emails.

Smart man.  I send out a lot of nuggets.

Now, if you want another way to do the deal, you do click
swaps and send people to a squeeze page.  On the thank
you page you have an offer.

Jit worked his way up to 15 G's a month starting from scratch
doing that over the past year.

It'd take about one or two click swaps a month to knock out the
$350 a month.

These methods are all there.

They work.

But ONLY for 5%'ers. They do NOT work for 95%'ers.  I guarantee
it.

Why?

Because they ONLY work if you DO them.  And usually there are
a few obstacles along the way or a bit of a learning curve.
The 5%'ers plow through. The 95%'ers let it stop them.

I absolutely, positively guarantee that if you do not take
action on what I teach you won't make a dime from it.

I guarantee that.

Consistency helps.

I see these posts all the time about seo of "I TRIED submitting
articles for links to my web site and my keyword still isn't
ranking. HELP!"

What you find out is just that.

They have ONE keyword.

They tried one time.

And they didn't keep learning and doing.

Learning + doing = results, sooner or later

That formula is magic...

The 5%'ers realize that some phrases work and some don't.  Just
like anything else.  Not everything works.

So you keep working your keyword phrases.

And then there's the Tipping Point.

Almost all things in nature work on a tipping point basis.

You put in a lot of effort and THEN you cross the Tipping Point
and your ranking kicks in or the money kicks in or your product
starts selling.

It's like a glass of water filled to the brim.  Some drops won't
cause it to spill over. But that last Tipping Point drop does.

Most people want to learn secrets.

There are secrets.

Little shortcuts and tricks and things that work you learn along
the way.

But here's the biggest shortcut:

Getting off your assets and doing something.  Then learning from
what you did and doing more.  Then learning from that and doing
more.

And yes, info products, mentoring, education, guidance can
drastically shorten the learning curve. But it will never erase
it.

There is always a learning curve.

So are you a 5%'er or a 95%'er?

The 95%'ers worry me.

They're the ones the FTC will look at and say, "Hey, your results
aren't a generally expected result."

It's sort of true.

The generally expected result is that people watch TV, eat bon bons
and dream of a better life, no matter what ebook, course or info
product they buy, nor for the most part how much they pay for it.

(Not that I've never sat on my sofa eating bon bons and look
wistfully in the distance dreaming dreams..}

If you can take action and  be a 5%'er you're a freak.

You're practically super human according to how the government sees
it.

You're weird.

You're strange.

To think, you learn something and actually do it.

Then overcome little blips or obstacles along the way.

Or you tackle a learning curve on a software program.

Or you spend some time to research a topic so you can create a
product on it.

You're a super freak if you do that.

According to some anyway.

All the good things happen to the 5%'ers. The others just watch,
hope, wait and dream of the day their ship will come in.

Just sit.

Just watch.

Keep watching.

Keep lookin'.

Maybe that ship'll come in.

Or not.

Where's the fun, excitement, thrill or glory in that?

Are you traveling on the road less traveled?

Are you a super freak?

Are you a 5%'er who takes action?

Or are you a sofa sitting bon bon eater who prefers to dream of a
ship coming in without having to lift a finger or encounter any
unpleasantness whatsoever in causing that to happen?

At least you can be honest about it.

That's a start.

I think I'll start the sofa sitting bon bon eating 12-step support
group.

Then I'll start the super freak group. Where 5%'ers hang out.

Those are the ones who actually show up on Ateam calls.

To you, I offer my admiration, respect and congratulations.

You are super freakin'.

MY CHALLENGE:  If YOU are a 5%'er, do something, anything I teach,
get it to work and post the results on my blog.

I openly challenge ANY 5%'er reading my ezine to stand up and show
me that you are that extremely rare breed.  Do something ANYTHING
I teach in one of my ebooks or my Dashboards, get a result, even
it's a small one and post a comment on my blog in response to any
post or article.

I'll see your comment.

Out of around 50,000 people on my list, I actually want to see if
I even have ten or twenty 5%'ers. THAT is how little competition you
have in this business.

Think about it.

You don't gotta have world class results.  You just gotta step up
to the plate and show me you can do anything I teach in any of my
paid products and get a result with it.

Show me you took ONE icon in a Dashboard and actually did it.  Show
me you took ONE idea in Amazing Formula and did it.

Show me me you took one idea out of any of my paid products and did
it. And post the PROOF of action on my blog as a comment response to
any of my blog posts or ezines there.

I challenge you.

Marlon Sanders
The King of Step-By-Step Internet Marketing and
"The Ambassador of Old School Marketing"

P.S. In the spirit of complete compliance, here is my
new disclaimer:

=======================================================
Ain't NONE of the results in NONE of the web pages
below anything remotely resembling AVERAGE nor typical."
People who succeed at stuff possess superhuman,
freakish ability and you should NOT assume you fall
in that elite class of superhumans.  You' ain't never
gonna amount to nothing so just give it up.  That's
my disclaimer.  My generally expected result I'm pretty
sure I can substantiate is 01.  And if you work really
hard, read well and follow all the instructions
you too can end up in this elite class.
=======================================================
-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy for approximately .00001% of the
people who buy the product and the KING of Step-By-Step
Internet Marketing for those 3 people out of 50,000 who
can actually follow steps."

You can COMMENT on this article here:
http://clicks.aweber.com/y/ct/?l=5cJIN&m=L3gQczkGAkr&b=NMEQYaVDLzcJI5Q5o3xNNg

To get on his killer ezine list, to get cheat sheets and all kinds
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to-the-point Internet marketing know that works real world without
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http://clicks.aweber.com/y/ct/?l=5cJIN&m=L3gQczkGAkr&b=70F1jkSfsUkprDyiwRpdeQ
and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

Should you freak out over the new FTC guidelines?

Let's talk about the latest FTC guidelines and
how you should respond?

You're going to be seeing lots of web sites and ads that
say "The average person made .01 cents," or $1.00 or
other such ridiculous numbers.

Let's talk about WHY this is and what you should understand
about it.  There's a bit of sane thinking in this ezine,
or I think there is.

So you might wanna read it.

The FTC published new guidelines about income
claims and affiliate links.

Here's a great link to an interview about it from Fast
Company:

http://www.TurboProfits.com/tracking/go.php?c=oct10fast

Since I ain't no lawyer, you better learn about this stuff
yourself.  But let me give you a marketer's perspective.

I in NO WAY am criticizing the law. I'm just stating a
marketer's viewpoint and explaining things you're doing to
see happen on marketer's web pages, so you understand
WHY you're going to see these things.

A lot of what I say below is intentionally MELODRAMATIC
and tongue in cheek. But there is a real law and real
penalties.  So understand that while I'm making a bit of
light of it, there IS a real point here you need to
take seriously.

Let's drill down.

1.  Typicality of results

If you use testimonials or endorsements that make
a specific claim, you ALSO have to reveal the results
the average user gets.

So if you read in one of my letters and endorsement or
testimonial that says Johnny or Betty used one of my
products and paid for a new house with it, you'll ALSO
be seeing a disclaimer that says:

"The average person who bought this product made .01
cents."

I may be exaggerating but that is roughly what you'll be reading
quite a bit.

Now, you and I BOTH know (or you should know) that the
average person buys stuff and doesn't do a lot with it.  Or if
you don't know that or haven't heard it, it is the truth.

Then again, the average person reads two books a year,
can't spell the word Potato, thinks UFO's exist, and
doesn't vote in elections.

So unless YOU are average, this shouldn't be of great
concern to you.  Now granted, I had to look up the spelling
of potato in Wikipedia. But at LEAST I'm bright enough
to do that.

A lot of people aren't.

HOWEVER -- having said that, about three weeks ago, I
published an article FORESEEING what has gone down.
I published an article that said basically 95% of people
don't do squat at Internet marketing.

That statement a few disillusioned souls to refund
to my office.

Absolutely phenomenal.

So let me break this down for you again at the risk of
having other pie-in-sky dreamers freak out over it.

Here's what you're going to see:

Marketers WILL have statements in their sales materials
that reveal the average results are PATHETIC.

Does THAT mean the methods don't work?

Heck no.

What it means is people don't work the methods. I speak the
truth.

a.  Very few people read more than five chapters of those
books, ebooks and courses they buy.  I know this because
I've put tracking links in products and I can tell how
deep people read into the product.

So HOW pray tell are the average results going to be good
when, on average, NO ONE even READS the product?

Should the fact that you're competing against people who
can't and don't read ALARM you?  Or should it KINDA make you
excited to know that you're competing against people who
buy stuff and never even read it?

b.  Out of the people who DO read, there are many reasons
people buy products.

A LOT of people, maybe even the majority, buy out of curiosity
or to do research. They don't INTEND on acting on the
information.

I do this ALL the time.

I'm a curious person.  I buy stuff all the time out of curiosity
with zero intention of doing anything with it.

Does that INVALIDATE the information I'm reading and mean it
doesn't work because a whole lot of people are just like me
and reading for enjoyment, research or curiosity?

c.  Do you really believe you're an average person?

Personally, I don't like the attitude that everything should be
boiled down to the lowest common denominator and we should protect
people who can't read, can't spell (or at LEAST look it up in
Wikipedia) and believe stupid stuff like they can push a button
and buy a yacht the next week.

One way or the other, evolution will eventually weed those people
out.  Just not in OUR lifetime.

I like to think that God don't make junk and that I got a little
something going for me. And I would hope you do also.

d.  Decreased competition is GOOD.

This law will weed out some competitors who just don't want to
reveal that the people who buy their deal on average don't do
squat.

This is good.

It's the law of supply and demand.  Less supply means more of the
pie for the rest of us.  Seriously, this law isn't the end of the
world.

I've complied with MOST of it all my career or done my best to.
Much or most of this law has been in place for a long time.  People
are just now realizing what the law says.

My take is, you don't freak out. You just comply.  Ain't no big
thang. But when you see some disclaimers that sound outlandish,
you DO need to understand WHY they are there and the purpose and
intent of them to protect new, uninformed people from making bad
decisions.

I HAVE seen people who ARE sincere believe extreme hype and spend
money they didn't have.

Law one:  Do NOT spend money you don't have to chase an uncertain
result.  Scared money never wins.  You build a business with money
you can afford to lose.

Law two: There is no simple, easy, no-brainer thing you can do that
will bring you in 6 g's a month.  Everything in business requires
a brain and thinking.

Law three: People who are an overnight success were either lucky,
inordinately talented or spent a long time preparing for that big
moment of success.

Law three:  There is no magic ebook or course you can buy that in
30 days or even 60 is going to allow you to pay off those huge
credit card bills or buy you a Lambo.  So stop asking for it and
looking for it.

You GROW a business over time, not overnight.  Relationships with
customers take some time to build.  And some people like my friends
Lee McIntyre and Jason Fladlien DO extremely well really fast.
But yeah, that ain't average.

It took me a lot longer.

=================================
Is This A Hidden Flaw In The Law?
=================================

Now, lest you think this is all rosy, there IS a hidden flaw in
the law.

Here it is:

What the law SHOULD say is that you have to publish the average
results of people who reasonably followed what you taught.

This does NOT mean you skirt the law. I'm just saying here is
why I think it's misguided.  Now, I'm NOT blaming the FTC on this.
They are trying to protect people.

I understand that and it's a noble cause. They have the right to
make and enforce the law and it's our job to comply fully and
completely.

But let me give you an example from a marketer's perspective:

The AVERAGE person who buys a beginner's book on how to play the
guitar WON'T ever play more than maybe one chord.

They read chapter one, and go back to playing video games, eating
bon bons on the sofa or reading the National Enquirer.

I'm NOT making this up.  This is actually true.  But what's wrong
with that?  I have all kinds of books on all kinds of topics I
bought for one reason or the other and never did anything with.

Like this book over here on my bookshelf on how to design a
database.  Like I ever read that!  I mean, it sounded like a good
idea at the time!

I doubt I made it through one chapter.  No big deal.  And on rare
occasion I eat bon bons and read the National Enquirer. So there you
go.

Here's what the law SHOULD say through the eyes of a marketer:

What is the average result by the person who actually follows the
majority, if not all, of the instructions?

Of course, there are so few of those people, it wouldn't make for
a very good law. That would expose how ridiculous it is.

For example, how many people READ the Bible cover-to-cover or
even the New Testament?

How about even one whole chapter?

And how many of those people can even QUOTE what the 10 commandments
are not to mention even take a stab at following them?

Case proved.

The obvious example here is the people who buy something off of a TV
commercial that helps them drop 10 pounds.

Whatever "it" is comes with a little manual that says in addition to
using whatever the tool is, you ALSO have to STOP stuffing your
pretty little face with pizza, beer, tacos, nachos, pie, cake and
candy, not to mention those piggie blanket things down at the mall
I like to chow down on.

Of course, about .00001% of the people actually do that.

So we all KNOW what the average results are.

Does that mean whatever was sold doesn't work?

It's like Jared on those Subway commercials.  By the way, I think
Subway is a trademark.  I probably am supposed to say that.

Can you imagine the commercials when they say THIS?

"While Jared dumbped 108 pounds, (or however many it was) the
average Subway customer actually GAINS 25 pounds in a period of 5
years because in addition to  eating subs, they ALSO on average
consume 512 pizzas, 398 bottles  of beer, 498 pieces of candy, 109
servings of cake or pie and 598 bon bons, not to mention soft drinks
and other assorted goodies."

Americans, on average, are considerably overweight.  Eating at
Subway ain't gonna change that as long people continue to pig
down on other stuff.

Is THAT Subway's fault?

So I ate at Subway this week.  I also bought a full pumpkin pie
and chowed down on it (albeit a little guiltily).  I had some
pizza and ice cream.

So on net I think I gained 1 or 2 pounds this week.  None of that
is Subway's fault.  By the way, this example if HYPOTHETICAL.
Maybe Subway customers lose tons.  I don't know.

It's an example or illustration that's pure fantasy in my head and
NOT representative of true, real Subway customers.

Here's my POINT:

Isn't the real question what happens in that rare event when
someone actually FOLLOWS instructions?

I think that my results would look pretty decent if you looked at
what happens when people act on what I teach.  Like on my
Dashboards.

For the people who actually go through all the steps on an icon,
I imagine most people get a good result on that ICON.  Thing is,
they don't go through all the icons. And that's the fly in the
ointment as far as average results are concerned.

=================
Here's an Example
=================

About 3 weeks ago I published a drop dead ezine issue with extreme
specifics on how to do an outline in freemind and record it using
software that also is gratus.

Out of roughly 50,000 people who got my ezine issue, THREE PEOPLE
did anything with it.

THREE.

What percentage is that?

My math is crap (cause I'm "average" at math). But I think that is
.006% average results.

If you're one of those 3 people, congratulations.

You're the anomaly.

The weird, rare person with an ounce of entrepreneurial ability and
instinct and the capacity to take action.

People worry about competition.

Look at it this way.  For every 50,000 potential competitors, about
3 of them will ever do jack.

This is what average is.

If you're one of the other 49,997 who didn't do jack, it's OK.
You're AVERAGE!  It's normal to not do anything.

It's OK that you read my ezines for either inspiration, or for ideas,
or for use in the future.

A lot of people read this ezine just in case they DO decide to do
something in the future.  It's all good. Nothing wrong with that.
Fact is, I'd say that's most people.

I do the SAME exact thing.

I subscribe to, buy and store information of all sorts from all
kinds of resources.

=========================
An Example From My Family
=========================

A long time ago when my dad who is 80+ now was a young buck, he took
a correspondence course to learn how to fix Television sets, which
were the hot new technology on the block.

I'm assuming the company sold a lot of those 3-year correspondence
courses.

My dad finished the course and they flew him in at their expense to
a graduation with two other people

That's right.

Two others finished the course that year!  Three total.

My dad went on to do very well in the TV service business and at one
point serviced the TV sets for virtually every hotel and motel in
in the city we grew up.

And that was his part time job.

The correspondence course was a GREAT course.  It worked.  It allowed
my dad to accumulate substantial assets and support my family over
the course of his lifetime.

Yet the average person who took that course NEVER made even one DIME
because they never FINISHED it.

That's the fly in the ointment with this law.

You know that book "How to Win Friends and Influence People" by Dale
Carnegie?

On AVERAGE I dare say people who buy that book do NOT Win Friends or
Influence people.  Why?  Because it says stuff like you have to smile
at people and consider their point of view and listen.

How many people who buy that book REALLY do it?  Seriously.  How many
people do you know who listen, always consider the other person's
point of view and who do all the other stuff the book teaches?

Not me!  That's for sure.  And probably hardly anyone I know.

Ain't Dale Carnegie's fault I like to talk more than I listen,
criticize others, and consider my own point of view first.

2.  Revealing affiliate links

This one is more vague.  But the FTC says that, more or less, you
need to be transparent about this relationship.

No problemo.

You tell people it's an affiliate link or you make a
commission.  Whatever.

I don't think this amounts to diddly squat.  Just do it.

Here's my affiliate link:  blah, blah, blah.

Or:  Affiliate link:  blah, blah, blah.

Ain't no big thang.  I'm not sure exactly how you have to reveal
them or what's required.  I BELIEVE you just have to state that
they're  affiliate links. That's how I read the law.

"OMG!  I clicked a link, bought and someone snagged a few bux in
their bank account because of it.  The world is coming to an end!"

Personally, I make an ATTEMPT to buy via affiliate links because I
want to SUPPORT the people who give me ideas and turn me onto cool
stuff.   But maybe that's just me.

I reckon lots of average folks out there believe that the people
who take time to write elaborate reviews on blogs with nice graphic
design and perty pictures 'n stuff are just altruistic human beings
and doing it without making one penny if they click their little
link their, whip out their credit card and punch in the numbers.

So in the spirit of full disclosure, get this NOW!  ALL links to
ANY product in my ezines or products  that are NOT my own ARE
affiliate links.

That means, if you click and pull out your credit card and enter
those little numbers on it and push SUBMIT that money is going to
appear in my bank account.

If you have a problem with that, then do NOT enter your credit card
numbers now, quickly and easily and do NOT push submit.  Not NOW.
Please. Thank you very much.

If you have been deceived into thinking I'm a charity and I do this
out of the goodness of my human heart just because I ain't got
nothing else to do with my time, then let me clarify this for you
right this second.

You click.  You buy.  I profit.

How 'bout them bananas?

====================
The Final Disclaimer
====================

In the words of Frank freaking Kern, I ain't a lawyer nor do I play
one on TV.

That means you're well advised to go read the little law yourself,
consult your own legal advice, and, in general, use that little
thingy God put in your head called a BRAIN.

Now that's a pretty novel concept for a lot of us, myself included.
And I DO expect that at least 3 people who read this ezine will do
it.

Still, I gotta say that just cause I'm supposed to and it makes me
sleep better at night.

=======================
What You DO Need To Do
=======================

As I read the law, here's the scoop:

1. If you publish testimonials or endorsements that aren't typical
of average results, you need to reveal what those average results
actually are, as pathetic and pitiful as they probably are or
will be.

2. If you make claims or promises in your letter, as anyone selling
anything does if they hope to make any sale before Christmas,
then you need to state what the average results.

I'm not certain the law requires this but I believe it does.

Again, you and I both know that in ANY how to product, the average
results will be absolutely pathetic.  Just embarrasing.  So live
with it.

Comply with the law.  There is no choice about this.

Personally, I'll probably state that my average earnings from my
buyers are .01 each unless I can get provable stats that show
otherwise.

Since thousands of my email addresses from thousands of customers
in dozens of countries are no longer valid, getting stats OTHER
than that won't be easy.

So when you see those average earnings from myself and other
marketers, understand why they are there and what they MEAN.

Oh, if I send you a survey about this, please take it and return
it.

You can also publish testimonials that are fluffy without specific
results.  Like "OMG, Marlon is so smart!"

Personally, I like to print out and read those testimonials anyway.
I try to get other people to let me read them to them but you
know...that doesn't go down so well.

3.  Consider publishing a separate web page for non-U.S. customers

I'm NOT sure about this one yet.  But I THINK you will legally be
able to serve up a different page to non-U.S. customers.

4.  If you use affiliate links, reveal they're an affiliate link.

Like honestly, who except the rawest newbie doesn't know this in
our industry.

So revealing it won't make a dime's worth of difference in your
sales.

This is NOT the end of the world.

People will STILL buy from you if they are educated about the
law in the U.S.

Average results suck but hopefully YOU aren't average.

And if you are, join the crowd.

Oh, and read the law yourself since I ain't no lawyer nor
attorney. I'm just an online marketer who likes to sell stuff.
I may be wrong as the day is long on all aspects of this law
and my opinions.

So use your noodle to get the boodle and do a bit of your
own sound thinking and research.

Marlon Sanders
The King of Step-By-Step Internet Marketing and
"The Ambassador of Old School Marketing"

P.S. In the spirit of complete compliance, here is my
new disclaimer:

Ain't NONE of the results in NONE of the web pages
below anything remotely resembling AVERAGE nor typical."
People who succeed at stuff possess superhuman,
freakish ability and you should NOT assume you fall
in that elite class of superhumans.  You' ain't never
gonna amount to nothing so just give it up.  That's
my disclaimer.  My average buyer earns .01.  And if you
work really hard, read well and follow all the instructions
you too can end up in this elite class.
-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy for approximately .00001% of the
people who buy the product and the KING of Step-By-Step
Internet Marketing for those 3 people out of 50,000 who
can actually follow steps.  Everybody else is basically screwed
with no hope of being anything but average -- EVER!"

You can COMMENT on this article here:
http://www.TurboProfits.com/tracking/go.php?c=oct4ezine

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to:

http://www.TurboProfits.com/tracking/go.php?c=9_19_bloglink
and subscribe

Check out all my products here:

http://www.getyourprofits.com

I got a ton of replies on my blog to the weekend ezine.

However, I DO need to pass on a few corrections.  And if you sent
out my ezine or posted it, if you could add these corrections to
where that post is or inform your folks, it'd be good.

1.  Link to the actual FTC stuff:

http://ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf

2.  I'll repeat. I'm NOT a lawyer.  

There ARE a few attorneys doing webinars on this stuff.  Go to
imnewswatch.com and you can probably find one.

3.  One inaccuracy I made is on average vs. typical or generally
expected results.

A friend called to tell me that average results aren't the same as
typical or generally expected results. 

4.  The new guidelines applies to endorsements and testimonials.

As I read it (but I'm not 100% sure of it) the same laws or
guidelines DO apply to the REST of your ad.

5.  You CANNOT use a claim at ALL if you don't have proof it's
a typical or generally expected result.

That's also the one I find problematic.  Like if Bill Walsh wrote
a book on how to win the superbowl, the typical result of reading
the book is NOT winning a Superbowl. So he can't call the book or
ebook that nor use it as a headline in an ad?

That's a question I'll probably ask Bob Silbir, who IS an attorney
with a ton of Internet experience.  

http://www.attorneybobsilber.com/

I'm SURE you will see many more things come out on how to comply
with this as people adjust and react to it.

I'll be going through forty million web pages trying to take 'em
down or clean 'em up before Dec. 1 or whenever it is this goes into
effect.

NOW -- My advice is to put on your best Marketing Ninja outfit,
take dance lessons, call Bob Silbur if you got your assets on the
line and do your best to comply.

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

How to host your videos for 15 cents (.15 USD) per month

You're going to see video used more and more for
marketing.

The year Youtube sold for a billion dollars was
the SAME year I predicted in the December before
that the following year would be the year of
video.

Now I predict that video will become an ever-
increasing part of online marketing.

Why?

Because the younger generations that are quickly
gaining purchasing power are used to it.

Gen X'ers are now 27 and 28 years old.  They grew
up on video games.

They're used to video.

In addition, Amazon Aws is a game changer.

In the old days, you had to pay massive hosting fees
or you had to host video on a dedicated server like
I used to.

That caused some problems with larger numbers of
people watching the video at the same time.  That
problem has been ERASED by the advent of Amazon
Aws.

Most people haven't figured out how to use it yet.
But they will.

For example, I had to do a lot of research to figure
out HOW to use a player to play Amazon Aws video so
I didn't have to pay $30 a month for a service that
did it for me.

I DID figure that out. But it wasn't easy.  Anyway,
video now streams like a champ.  In fact, I'm shocked
at how well video plays online.

One of my mentors actually dumped TV because now they
just watch all their TV shows on hulu.com.  I go
there to watch Japanese Anime and love it.

You can also watch sporting events online instead of
on TV and they look great!  Just as good as on TV.

It's a NEW DAY as far as video is concerned.  This
isn't two years ago!

Fact is, 14-year-olds on Youtube are making their OWN
videos that look pro and would absolutely blow you
away.  Combine THAT fact with this....

========================
How to host your videos
for 15 cents (.15 USD)
per month
========================

Here are the Amazon Aws prices:

$0.150 per GB for the first 50 TB / month of storage used

What that means is you pay .15 cents USD for every
Terrabyte of video you put on their server each
month.  My 10-15 minute videos are around 50 megabytes.
So I can put TWENTY videos on there for .15 a month.

It gets CHEAPER after that.

  *  $0.100 per GB / all data transfer in

  * $0.170 per GB / first 10 TB / month data transfer out

Basically, that means you pay 17 cents (.17 USD) for
every Gigabyte (1,000 megabytes) of bandwidth used.
So if you have a 50 megabyte video and 100 people
watch it, that's 5,000 megabytes or 5 gig.

Your fee is 5 x .17 or 85 CENTS!  (.85 USD).

Add the 15 cents storage to the 85 pennies and you
got a BUCK ($1.00 USD) for your fees that month.

THIS is why I was so freaking excited about doing
week 3 of my Produce/Promote class where I'm showing
people HOW to do the video and take advantage of this
huge breakthrough.

And make no mistake, even though your guru of choice
other than me has been USING this service but NOT
talking about it nor teaching you HOW they do what
they do, it IS huge.

Look at those videos you watch that cause you to buy,
join the list, and so forth.

They pay around a buck for every 100 people who
watch that video. And if you look at the url it's
streaming from, you'll see it's Amazon Aws.

That fancy lighting equipment used for those videos
isn't as  expensive  as it looks.  And you can even
use El Cheapo work  lights if you know what you're
doing.

=================================
Here are a few ways to use video:
=================================

*  Video testimonials are smoking hot
*  Video introductions to your sales letter can work
*  I use video squeeze pages with success
*  Email to video is going to be used more an more.

So you send an email that gets people to watch a
short video.  Keep your videos under 10 minutes.

This is a hard-to-follow rule and I usually break it
but WHY do you think Youtube has a 10 minute limit?

*  Video sales presentations work great

While text sales letters still outpul video, video is
faster and appeals to a younger demographic.

LEt me get you up-to-speed on what to look for in a
video editing software and some of the

1.  How to fade in and fade out of a scene

Some programs like Sony Vegas make this easy.
You grab a little handle on the video, drag it
and you have a fade in or fade out.

Other programs like Pinnacle I found this to be
less attractive.  Maybe it's just me but I don't
like the way the fade in and out features on
Pinnacle work.

The program I use really rocks in this aspect.

2.  How to create text effects

The program I use has one limitation. The text
effects aren't as high quality as other programs.

This means you have to use a plugin and good titling
programs are $500 or more.

There's one AWESOME program called Wildform FX.
The problem with it is you have to use an OLD version
of Quicktime Pro.

So if you have a computer that's old as the hills,
you might be able to use this program!  Or you can
uninstall Quicktime and revert to version 6.5.  But
this might have a negative impact on other programs.

One GREAT thing about Pinnacle is it comes with bonus
plugin software that has awesome titling effects.  I'm
just not real keen on how other aspects of Pinnacle
work.

3.  Transitions

The thing about transitions is they're cool and fun.
They also tend to be something NOT used by pros.

Still, I like to use them because they're so much
darned fun.

But yeah, if you watch movies, you'll see they use
straight cuts to go from one scene to the next.
They don't even typically fade in and out.

3.  Green screen abilities

A whole lot of the fun stuff you can do is made
possible by compositing with green screens.

That means you shoot video against a green screen and
then replace the green part with a photo or other
video footage.

A lot of your big movies nowadays use green screen.

The SECRET of great green screens is lighting the
green screen evenly.

I've seen people do good green screen using cheapo
fabric from the store or green poster board stuck
on a wall.

The lighting is much more important than the fabric.
Some people set up a little studio in their garage
and use "work lights" to light the green screen.

It's amazing what you can do on the cheap if you have
ingenuity.

What DOES separate software programs is their versatility
in adjusting green screen.

Adobe Premier, Final Cut Pro or Sony Vegas Pro are going
to excel at this vs. lower end programs.

Still, it's stunning what you can do with a software
program that costs under $100.

4.  Lower thirds

You know how on news shows you see this little
transparent block zip on the screen with text in it
giving the name of the news anchor and their position?

Those little blocks are called lower thirds.  They're
always transparent.  You'll see them a lot on sporting
events also.

Some programs have really nice lower thirds built into
them.  Some don't.

If they don't, you have to buy them from a third party
vendor like Digital Juice or whip them up on your own.

5.  Motion backgrounds

Some programs come with motion backgrounds you can drop
in for a title or in place of your green screen.  Others
don't.

It's nice to have some of these. Otherwise, you're off
to Digital Juice or other web sites again to buy stuff.

Your higher end programs like Sony Vegas Pro don't seem
to come with as many pre-packaged effects as some lower
end programs.

6.  Masking abilities

Adobe Premier has awesome masking abilities.

So you can take your video and mask out the outline of
your body.  Then put in funky colors and make it look
like you're getting beamed up like on Startrek.

How cool is that?

The problem with Adobe Premier is it has a large learning
curve.  But if you're serious about video, it is one of
the tools pros use.

Having said that, lower end programs do have masking
abilities and it's surprising what you can do with them.

7.   Support

Your lower end programs won't offer much in the way of
support.  So you'll need to look for user groups that
support them.

This is where your higher end programs excel. There's
more support, more user groups, more plugins, more
resources.

More of everything.

But you'll need that support because there's more of a
learning curve.

=============
How to Choose
=============

First of all, just to save you the posting time, I'm
revealing my software to the people in the Produce
Promote class. The reason is my know how has value
and there are certain aspects of knowledge I choose
to sell.

Now, in general, the main criteria are as follows:

1.  How fast a learner are you?

If you're not tech savvy, go for a simple, low-end
program.  Max out its abilities.  Then look at a step
up.

2.  Are you tech savvy?

If you're tech savvy, you can easily handle a Vegas,
Premier or Final Cut.

3.  What's your budget?

If you're on a skinny rabbit budget, go low end.

4.  How professional do you want to look?

The more expensive programs have better titling
effects, and better masking and green screen abilities.

But listen, using just a cheapo green screen and
work lights, you CAN do mind blowing video using an
El Cheapo program.

A lot comes down to how resourceful or you are or choose
to be.

Video IS the future because the Gen X'ers are growing
up.  Youtube has changed everything and Amazon Aws makes
it 100% viable to serve up video inexpensively.

Marlon Sanders
The King of Step-By-Step Internet Marketing and
"The Ambassador of Old School Marketing"

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

You can COMMENT on this article here:
http://www.TurboProfits.com/tracking/go.php?c=oct4ezine

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to:

http://www.TurboProfits.com/tracking/go.php?c=9_19_bloglink
and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

How to Produce Your First Product -- Step-By-Step In Detail With Complete Videos and Resources

In my new "whiteboard training" event, I'm
going to lead people through creating their first
product and promoting it.

But let's say you aren't in my class.  Are you
totally screwed?

NO!

I'm gonna give you an awesome cheat sheet here to
get you going.  Last week I published an article
showing how a homeless person got off the streets
by blogging at an Internet cafe.

If they can do that, YOU can create your first
product!

=============
1.  Software
=============

a.  Camstudio

It's here:
http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=Vw5opOG9xWTfxaez8lmGDg

The price or lack of a price will fit EVERYONE'S
pocketbook.

b.  Hypercam

Hypercam will produce HD quality video and it's only
$40 USD.  I like Camtasia better but this WILL do a
very fine job on tutorials.

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=YQX4HQ7O6u2gAz3a4xmLwQ

Here's a video on how to create a video using Hypercam:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=KlMaSEqahLhc8s4EBfjeQQ

Here's how to get KILLER quality with hypercam:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=rKQftBVuZF8Wb.fGWcuDDw

How to use Hypercam properly:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=sL.RAaxquVjkQnyqx6uLxw

Good video on hypercam sound:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=2Stoay7CSuL.nQRM_r3_HA

c.  MAC users

Here's a program that's as cheap as $29.95 for the Mac,
with the pro version being about 60 bucks.

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=X7.5UAWjrY35dCwHrJ03hA

Now, there is a new camtasia version for the Mac for
around a hundred bucks.

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=vPIzA3LvHEKmJCR2w7VHcg

You can just search Google for "Screenium" if the above
link changes.

I couldn't find a price so I'm not sure if there's a
charge for it.


Here's a video on how to use it:
http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=YqfJno3I.WbavI3ux67_WQ

There's also info there on how to get an unlock code for it
but I don't know if that's "kosher" or not.

d.  Camtasia

This is the tool most people use.  But it costs more.
There is a Mac version available now.

e.  The "do-it-all" program

I'm revealing this in my "Produce and Promote" class.
Not only does it do trick video editing but it'll also do
screen capture video AND audio editing.

All for 50 to 100 bucks.  Now, if you have the funds, I
DO recommend Camtasia since it's the most robust tool
for screen captures.

But if you're on a limited budget, there ARE plenty of
alternatives.

======================
2.  Set Up Your Audio
======================

a.  USB headset

My friends Jason Fladlien and Robert Plank use the
Logitech USB Clearchat headset.  I think it costs 40 bucks
or something like that.

You plug this into your usb and you're recording. That
simple.  You may need to go into your control panel on
the audio icon and select the headset name.

b.  Pro mike and sound card

I use a pro mike and external sound card.  Mike Stewart
at internetaudioguy.com can get you all set up with the
gear and training on how to use it.

In a pinch, you can use something cheaper.

I believe I have instructions on my gear in Promo Dashboard
or Product Dashboard.  I can't remember which one I put it
in.  But if you have those products, I have the set up I
use. It costs less than the one Mike sells BUT I don't
provide support and training like Mike does.

This set up works on both Macs and PCs.

c.  Sampson USB mike or Snowflake

These two run around $100.  I believe Ed Dale uses the Snowflake.
It's used more by Mac users I believe.

=====================
3.  Make your intro
=====================

You're going to need a trick little intro for your videos.

Here's a tutorial if you want the cheapo way to do it and
still get something cool:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=FBlC.dU753VRPGHqL0O3ig

=====================================
4.  Research and Outline your videos
=====================================

Research your video content.  Then make notes of
the topics for each video and bullet points for
each topic.

=====================
5.  Record your video
=====================

You have your bullet points for each video. So
grab your first set of bullet points and fire
away on your video.

If you have a 2-screen computer set up, you can put
a little text file with your bullet points on one
screen and record on the other.

=======================================
6.  Add your intro, call outs and zooms
=======================================

Add the intro you created in #3 above.  In Camtasia,
you just "import media" and then drag the intro down
to your timeline.

Easy!

The call outs and zooms are also very easy in Camtasia.

===================
7. Save for the web
===================

In general, your videos as 5-10 frames per second.
Audio can go from 32 kbps up to 96. 

If you're using hypercam, there are tons of tutorials on
youtube on how to best save it for the web.

There are also plenty of tutorials on the Camtasia
website.

In the old days everything was saved as flv.  Now, everything
is going to mp4 since that is what Iphones and all the
appliances are using.

In Camtasia, I prefer the custom settings but if you're a
newbie, just use their default web settings.

=======================
8.  Upload to hosting
=======================

If you're using a screen capture tutorial, you should be able
to serve this off regular hosting fine.  I don't feel you need
Amazon Aws for it because the file sizes are small.

The program to use is FILEZILLA.  They have Mac and PC
versions:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=6WyFWtPAn0A2sNLTNgmjow

Just go to youtube and type in filezilla and you'll get plenty
of videos on how to FTP using it.

Here is one I grabbed fast:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=xlHoj4T1ead0fhJaxbJImg

For hosting, I recommend an inexpensive Hostgator account.

=======================
9.  Link to your video
=======================

The GREAT thing about Camtasia is it saves your video as an
html page if you want it to.

That way you just upload the whole little folder Camtasia gives
you and you're good to go.

Other than that, if you're a newbie, upload to Viddler.com or
Youtube.com and they'll give you copy and paste code to "embed"
the video on your web site.

And if you don't know how to do THAT, there are plenty of videos
on that also.

Here's a slick video on how to do it using Dreamweaver:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=bGfjTBlDkb63BZyq9up0FQ

Don't know HOW to use Dreamweaver?

The videos on that are here also:
http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=CmXGc_buZ21_nV7masgCPw

Here's a good tutorial on embedding custom players for your
youtube videos:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=SYJhQE4Ndyou8Vi0R49WcQ

=======
wrap up
=======

These are ALL the resources you need to produce your FIRST info
product consisting of 4-6 videos.

Now, in my Whiteboard training, I'll give some more advanced
resources. But seriously, this is ALL you need to get started.

When are you going to create your first product?

See, it's one thing to be an information junkie and glutton.
And quite another to set a goal to create your first 4 videos
in the next 7 days.

If you'll commit to doing that, go to my blog and tell me
so. Better yet, join me in my whiteboard training and have
accountability to get it done AND promote your product.

Is anyone else really teaching you this stuff and pushing
you to create and promote your own products?

Or are they just trying to suck you into their coaching
program with tidbits of information?

That's a good sales tactic on their part. And I probably shoot
myself in the foot by just GIVING you these resources without
even asking a penny.

But here's the thing:

I KNOW in my heart that if you start producing and promoting,
you'll realize you CAN do this and it isn't as hard or
complicated as your mind made it out to be.

And then you WILL join my Ateam or other training classes and
you will snag my other products.

Marlon Sanders
The King of Step-By-Step Internet Marketing and
"The Ambassador of Old School Marketing"

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=fG9Q7mMsXm28wc9Fp_P6Ig
and subscribe

Check out all my products here:

http://www.getyourprofits.com

Homeless Woman Blogs Her Way OFF The Wallmart Parking Lot

Subtitle: How to never lose money learning Internet
marketing
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

This is a great story:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=JdU_4twmAkr&b=OOINn7c_civS.MdLCu9vRg

This formerly homeless woman spent hours at the coffee
shop sending out resumes. So she started blogging about
her adventures in a blog called...

"The Girl's Guide to Homelessness."

She blogged her way OFF living on the Wallmart parking
lot.

Now she's writing a column on fashion for Elle magazine.

This story should inspire MANY people.

I mean, if a homeless woman living on the Wallmart parking
lot can get off the streets by blogging, then, you know,
maybe it REALLY isn't hopeless for you!

Here's the difference between this lady and so many
people:

She took a LOT of action.

Finding herself in a difficult circumstance, she spent
hours and hours at a coffee shop with wi-fi sending out
resumes.

Then she started blogging about her job interviews.

She took action.

And that's the difference.

She didn't have an ebook on how to get off the parking lot
of Wallmart by blogging.

She didn't have a mindmap on how to get a job at Elle
magazine writing fasion.

She didn't even own a computer.

Now, learning is totally awesome. And I believe in giving
yourself every shortcut you can. But at the end of the
day, you gotta get it going -- whether you know what
you're doing or not.

Normally, I publish very specific tips, secrets, steps and
how to's here.

But I see a small number of people in this business who
have a powerless mindset. They think "gurus" are doing it
to them and it's all the teacher's fault.

They think it's someone else's fault that they aren't
driving a ferrari by now.

They think that it's "too hard" to blog, create products
or do video.

Basically, they feel they're powerless to create results
in their life and their lack of results are all someone
else's fault.

They feel it's someone else's fault they don't have a
product to sell yet.

Yeah right.

I mean, come on now, the lady was homeless. Look at what
SHE did!

Some people I read about NEED to get a job.

I read where people are going into DEBT trying to learn
Internet marketing.

They have it 360 degrees backwards.

You should be getting MORE money in the door than goes out
the door pretty much from month one.

You can't CREATE your own product and start selling it too
soon.

Even if it's 6 videos on a web page.

Let me give you a MODEL for how to do this:

Example one:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=JdU_4twmAkr&b=F120z92pvrdWSuMYcoOkYg

Look at that. Is there ANY reason you can't create such a
simple product YOURSELF?

Look at the sales letter! There's not a lot to it. But
it's good. It has a clear USP, a good headline, and proof
in the form of testimonials.

Example two:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=JdU_4twmAkr&b=KGOnp2BXW5PJL3Jxe649iA

The second one has FOUR videos.

LOOK at that site.

Are you telling me there's something about you that is so
jacked up YOU can't create FOUR VIDEOS and a very simple
sales letter like that with NO graphics?

Please! Jason was freaking painting homes for $10 an hour
when he started in this business. He'd never written copy
nor created a video or product in his life.

By the way, that second link has brought in quite a bit of
change. I dare say more than a lot of people make in a
year, if you take into account the upsell.

Here's my point:

A few people told me they didn't have the $499 my new
training will cost on Tuesday.

Then get busy and create 4 videos and a sales letter like
you see above.

Buy a banner on a forum and stick the link to your sales
letter in a sig line and post on some forums every day.

It's not like getting $500 in the door is a massive
undertaking.

Your Internet marketing education can and should be BETTER
than self funding.

Going into debt is ridiculous. If you can't pay your
bills, got get a job and some financial stability.

Mike Filsaime was sales manager for the nation's largest
Toyota dealership. And he drove 2 hours to work and 2
hours home EVERY day.

And he STILL put in an hour or two every day to start his
IM business.

I'm NOT saying it's easy.

I'm saying it CAN be done and has been done.

There ARE no excuses for not having and selling your own
products online.

Now, I'm all for selling affiliate products. And I realize
you see screen caps every day from people who throw out
massive numbers saying they do it by selling affiliate
products alone.

And I believe they are telling the truth....sort of.

I DOUBT they're telling you what it REALLY takes for them
to have those sales.

But let's say they are.

I'm STILL going to contend the BEST way to build your list
is by selling your own product. And it's the best way to
sell affiliate products.

To start with, selling affiliate products IS a good way to
get started. But really, it shouldn't be but a few months
before you have at least one product of your own.

Now, there are others out there saying you don't need to
build a list.

Listen to them if you want. But first ask yourself some
questions:

1. Has their method been working since 1998 and before?

2. Will their method be working 1 year from now?

3. What happens when a lot of people start using their
method?

Of course, they're only selling it to 500 people. But
listen, word travels fast in this business.

You can listen to whoever you want to listen to and follow
whatever model you want. That's your choice.

Are the web 2.0 methods evergreen?

I like some of them. But will Twitter and Facebook BE here
5 years from now? I think web 2.0 is cool stuff and IS
part of a sound marketing arsenal.

Use them but don't bet the farm on them.

A lot of people want GIMMICKS instead of basic, sound,
"old school" marketing.

1. You find your target buyers

2. Put together an attractive report or video they WANT
and will subscribe to get.

3. Send follow up emails

4. Get your own product as soon as you can

5. Start using multi-media to sell and promote

Blog posts, video, podcast audio, even postcards and
direct mail. Not to mention webinars and teleseminars.

You can specialize in one of these or slowly roll out the
full arsenal.

Creating audio and video is EASY and fun now.

It used to be difficult. But it's stupid easy now, once
you know the tricks.

Marlon Sanders The King of Step-By-Step Internet Marketing
and "The Ambassador of Old School Marketing"

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and
all kinds of other goodies every Saturday and during the
week, to get simple, to-the-point Internet marketing know
that works real world without all the hype, go to:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=JdU_4twmAkr&b=iADJc7gXWvvZy1NyCWXa2Q

Check out all my products here:

http://www.getyourprofits.com